Tom H. C. Anderson - Next Gen Market Research™binary option prediction char sitemap
u7 binary options sitemap
does after hours trading affect options sitemap
trading binary options wiki sitemap
binary options trading is it re sitemap
youtube option trading strategies sitemap
50 hnliche websites zu binary options dede sitemap
binary options is not a form of gambling sitemap
good price binary options trading canada best price sale sitemap
daily binary options review january 30 2014 sitemap
algorithmic trading systems a multifaceted view of adoption sitemap
binary trading for a living sitemap
binary option germain adria sitemap
60 second binary options char sitemap
gs options trading sitemap
making easy profits through trading with banc de binary sitemap
binary option strategies spread sitemap
options quantum binary signals subscription sitemap
bid ask options trading sitemap
optionmonster paper trading sitemap
option trading in the philippines sitemap
binary trade option review strategies sitemap
tag archives binary option malaysia sitemap
how to win in binary options v sitemap
binary options trading fxcm sitemap
binary options charts charts for trading sitemap
sane fx binary options new flagship trading system sitemap
how to make money fast with binary options sitemap
binre options versteuern sitemap
learn binary options strategies sitemap
binary option system analysis sitemap
download index binary option banker 11 pro 2014 sitemap
best us binary options trade sitemap
binary option bad sitemap
crisis in cyprus banks cartoon by binary options follow sitemap
binary options australia broke sitemap
heating oil options trading sitemap
what is binary options for dummies sitemap
learn the basics of binary trading sitemap
forex binary options trading 2014 sitemap
forex or binary option sitemap
binary options trading with stock pair platform sitemap
is binary options trading gambling sai nath sitemap
intraday nifty options trading sitemap
books on option trading strategies sitemap
binary option methods cell biol sitemap
stock option trading volume sitemap
winning binary options money management sitemap
60 sec binary option signa sitemap
options trading small lot course sitemap
how does binary trading wo sitemap
ptbinary options tradingbiz sitemap
online options trading australia sitemap
how to make money from home with binary trading sitemap
how our binary options signals service works sitemap
day 5 of binary options replicator and info on trading strategy sitemap
why pesticide is the last option in pest management strategies sitemap
best online investing options sitemap
the binary options riddle gambling or investing sitemap
the best binary trading system sitemap
banc de binary pioneers in options sitemap
binary options china opens largest private gold vault sitemap
why i quit binary options sitemap
options trading workshop sitemap
blogger binary options sitemap
regulated binary optionplatformsonline sitemap
redwood binary options multi sitemap
5 minute binary options indicat sitemap
whois record for binary options onlinenet sitemap
covered call option writing strategies sitemap
profit in 60 seconds reviews with this fx sitemap
best options trading for beginners sitemap
binary option system 88 sitemap
avis binary speedbot robot option binaire sitemap
the basics on binary options sitemap
key areas to opt for the appropriate binary options sitemap
best paid binary options signal provider sitemap
binary options 260 to 22134 in 4 days live account sitemap
wie man mit eztradera binary option platfrom handel sitemap
binre optionen broker vergleich sitemap
trade binary options canada review trading qqqq sitemap
binary options robot windows 7 free download windows 7 robot windows 7 sitemap
binary options news may 1 2014 sitemap
binary options trading jobs in luxembourg sitemap
how to trade aapl mini options sitemap
trading options at expiration download sitemap
liberty reserve accepted binary options brokers sitemap
how to win in binary options signa sitemap
future and options trading tutorial sitemap
scottrade options form sitemap
option compare database binary sitemap
how to win in binary options no minimum depos sitemap
binary option software reviews sitemap
options trading message board review binary free trial sitemap
banc de binary binary options sitemap
options trading news today sitemap
binary options trading no minimum deposit sitemap
how to win in binary options xp mark sitemap
binary option 5 minute strategy system how to win sitemap
binary option methodist colle sitemap
a simple binary options strategy sitemap
housing options made easy sacramento sitemap
automated stock options trading sitemap
binary options brokers south africa sitemap
tag archives quick trade binary options sitemap
options trading programs sitemap
buy binary stocktrading reviewsmidgrade shopping sitemap
follow binary options pro signals for amazing payouts sitemap
binary options trading system upto 90 accuracy related search terms sitemap
testing option strategies with simulations sitemap
binary options broker sca sitemap
25 5min binary options strategy high low stochastic cross alert sitemap
chevron 401k investment options sitemap
free binary options trade signals sitemap
mayfair choices review minimal deposit binary options broker sitemap
binary options allowed in usa sitemap
binary options testimonial newsletter updates sitemap
binary options trading how to review best broker europe sitemap
the unique offer of binary options trading sitemap
best uk options brokers sitemap
binary option system boot failure sitemap
binary options trading system jobs in saudi arabia sitemap

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

FocusVision, Decipher, and Luck

January 15th, 2015 · No Comments

The Power of the Individual Brand in Generating Awareness, Trust and Long Term Revenue

When thinking about a title and proper tags for today’s blog post I realized that it is both broader and more important than I had originally thought. My post below touches on all the following critical marketing and business issues: valuation, ROI, influence, brand equity, advertising, strategy, and ego.

Yesterday, the announcement was finally made that Focus Vision had acquired Decipher. Many of us ‘Industry Insiders’ have known about this for several weeks. The real news and interest in my opinion is not so much that a Qualitative field and tab firm acquired a Quantitative field and tab firm, though I do believe it is more unusual than the other way around. Nor is it why the merger might or might not make sense given the fact that these two firms are likely to have very different customers. Instead what struck me most was the fact that Kristin Luck will not be involved after the merger…

We could argue about which company has a larger brand presence. For me it is Decipher, but I may be biased partly because like the majority of market researchers I engage in more Quant research than Qual. Typically, regardless of actual brand equity, the buyer often ends up putting their name on the business after some period of time when both brand names are leveraged so that maximum awareness of the new company can be achieved. In this case the change in name to Focus Vision seems to be happening immediately.

That brings me to the question of Brand Equity. For most of us who keep an eye on the industry (and arguably market researchers are more likely to do so than their peers in any other industry), the brand name Kristin Luck, and subsequently Kristin Luck of Decipher was our  first exposure to any of these brands, and for now still remains Top-of-Mind.

In Advertising, Top-of-Mind Awareness is KING.  It doesn’t really matter how you get there. The old adage any PR is good PR is a truism that most PR professionals unfortunately have forgotten. There are many examples of leaders who have gained notoriety for their firms via a different, even incongruent message. Message incongruity though is not the case with Kristin Luck.  While most of us came to know Decipher via Luck, everything about Kristin supports the message, “Smart, trustworthy high quality partner who cares”. She has even been very active in a number of market research associations and causes ranging from the AMA to NGMR, and even the founding of WiRE (Women in Research).

But for a moment, let’s look at a very different yet similar brand evangelist in another industry which I think will illustrate my point about the surprise in discovering that it does not seem that Kristin Luck has been asked to stay on to ensure a successful merger.

If you ask me or certainly anyone in the IT/SaaS industry what cloud server provider is top-of-mind and of highest quality, it is very likely that a relatively small company called Rackspace is among the most often mentioned, beating out larger competitors such as Amazon Web Services (AWS) etc.

Most of us learned of Rackspace through, Robert Scoble, “Futurist at Rackspace, the #1 managed cloud company”.  Below is an unflattering picture of Techno Geek, Scoble showering with his Google Glass. The Meme has become the defacto Icon for what is called a “Glasshole”.

Scoble, a ‘tech evangelist’ whom I met via social media, used to blog for Rackspace on his own blog called, you guessed it, “The Scobelizer”. He interviewed startups, many of whom are already or become customers of Rackspace (possibly so they can be interviewed by Scoble). I say used to, because apparently blogging was too much work for him, so now he just posts on Facebook and Tweets on Twitter (see August 6, 2014 post).

Through this process his personal fame and network continues to grow and is far larger than that of his employers. His Twitter profile for instance @Scobilizer has well over 400,000 followers while his employer @Rackspace in comparison has a measly 81,000 followers.

Yet Rackspace realizes what  many other firms don’t.  That personal brand equity of any employee, whether the CEO or a tech evangelist is not something to worry about or covet. They also realize that just like any advertising it’s extremely difficult to measure, and has a slow positive drip-like effect, i.e. it is not measured in immediate direct sales alone, but the longtime ROI can be enormous.

Rackspace is laughing all the way to the bank. As potential clients like myself first become aware of Scoble they also become aware of Rackspace and learn that the company happens to also be known for extremely high quality. Rackspace prices aren’t cheap, they match the companies perceived high quality.

Personal brand equity and social media influence are not something to mistrust, nor something to measure in cents and dollars in a simplistic cash flow analysis. It can be, and usually is, cheaper yet far more powerful than any other advertising or PR your firm can pay for.

If your firm is ‘LUCKY’ enough to have someone like this, make sure you value this resource properly, or chances are someone else will…

@TomHCAnderson
@OdinText
@InfoAdvantage

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text Analytics™ software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST ]

[Post to Twitter] 

→ No CommentsTags: #mrx · Advertising · Branding · Influence · Uncategorized

Free Expert Text Analytics Consultation for 2015

November 15th, 2014 · No Comments

What is Your Text Analytics Plan for 2015?

Take advantage of a One-On-One Consultation with ODINTEXT Founder and CEO, Tom H. C. Anderson.

One-on-One Consultation

Text Analytics on your TO DO List for 2015?


I’d love to schedule a time to briefly discuss your plan for text analytics in 2015 and tell you about our patented Next Generation Text Analytics™ platform OdinText.


I know finding good text analytics software is extremely difficult. If it wasn’t we wouldn’t have built OdinText. If you’re wondering about how to choose the text analytics software that’s best for you I highly recommend reading 4 Questions to Ask… in the current issue of Survey Magazine (pp.54-59). If you’re interested, there’s also an interview with some background on OdinText on page 50-53.

Request More Information Today

OdinText is the first Next Generation Text Analytics™ software platform of its kind, helping you to look at your data in a far more useful way than was previously possible with first generation software. Whether you’re new to text analytics or have been using earlier software, we encourage you to contact us to discuss your data and whether a demo makes sense.

It’s easy and takes less than 30 minutes to find out whether Next Generation Text Analytics™ can help your business.  Simply send us an email or fill out our contact form and we’ll be in touch.

[VIDEO ]

What Leaders Think

There’s a reason why those most experienced in text analytics trust and prefer OdinText.

When selecting text analytics software, we both know it’s far more important to consider what customers are saying about a platform rather than what sales staff claim.  So if you’re interested in a better text analytics solution, we encourage you to see what some of our clients are saying about OdinText.

We look forward to connecting

with you.

Tom H. C. Anderson

@TomHCAnderson

Managing Partner

Anderson Analytics – OdinText
www.OdinText.com

+1.888.891.3115 x 701

Visit us at www.odintext.com - Next Generation Text Analytics

[Post to Twitter] 

→ No CommentsTags: Text Analysis · Text Analytics · Text Analytics Software · Uncategorized