Tom H. C. Anderson - Next Gen Market Research™2nd inning little big league 2 sitemap
2011 porn literotica sitemap
100 great breads sitemap
2011 attack on titan sitemap
a la sombra del templo sitemap
30 days to masterful nlp anchoring by michael sitemap
1 click dvd to vcd sitemap
459 photos of bollywood and south indian actress photos thrg b369 sitemap
2011 game over by winter ramos sitemap
a mango shaped space sitemap
across the lines sitemap
30 cityscapes smartphone wallpapers set 1 sitemap
128x160 bounce tales jar sitemap
2011 acemoney lite for mac os x serial sitemap
1 click direction 1 2 9 179 kb sitemap
2011 sahne frost ian murphy sitemap
1992 damage 3gp mp4 full movie sitemap
abg ngentot 3gp sitemap
1985 volunteers sitemap
2011 ti penso raramente biagio antonacci sitemap
40 sheet music bestsellers hollywood hits piano solos pianovocalguitar sitemap
a is for alibi sitemap
3 day to kill sitemap
abbyy finereader pro version 12 multilingual crack sitemap
6 chambers 1 bullet sitemap
2011 only lovers left alive 2013 webrip x264 ac3titan sitemap
a practical manual of the compass sitemap
2011 animal porno zoofilia sitemap
10musume 061413 01 rio miyata jav uncensored sitemap
2011 adobe illustrator cs5 serial generator sitemap
720p dual audio hindi sitemap
aasai makan pdf sitemap
acrobat 7 professional key generator sitemap
21st century leisure current issues sitemap
640 554 download pdf sitemap
135000 plr article collection 2008 2009 rar sitemap
2011 symphobia 2 sitemap
7 khoon maaf 2011 dvdrip xvid 1cdrip dustorrents sitemap
240x320 mobile games jar sitemap
a bullet for the general quin sabe 1966 sitemap
2011 baba bulleh shah sitemap
19 kacha kach mare ho kamriya bhojpuri dj mix high sitemap
aby 014 kirara asuka thaimovie3g 8 mp4 sitemap
acronis 2013 incl crack sitemap
10musume javpop sitemap
2011 the banana splits the beagles 1994 sitemap
38 dictionnaire sitemap
2011 lady of the knight jackie ivie sitemap
abu dhabi font sitemap
8 apellidos vascos added by request sitemap
ace hood call me mp3 sitemap
3 on a bed bengali full movie watch online free sitemap
ableton live lite 6 m audio enhanced edition keygen sitemap
1 jacqlien celosse bapaku yang baik sitemap
academic conversations classroom talk that fosters critical thinking and content understanding sitemap
1979 smashing pumpkins sitemap
3gp sex video free download naughty america hentai sitemap
a family affair mary campisi sitemap
2011 flight of the butterflies sitemap
3 on a bed bengali full movie torrent sitemap

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Big Data Insights and Tech Startups

February 20th, 2015 · No Comments

[Also posted on OdinText Blog]

Big Data Insights presented by Silicon Alley Network

big+data+silicon+alley+new+york

In Manhattan this Monday? If so please join OdinText founder Tom H. C Anderson along with Phil Leig Bjerknes of AllDayEveryDay and Afshim Goodarzi of 1010 data. Great networking event for anyone interested in big data analytics and tech startups. This is an invitation only event, so please contact us if you are interested in attending and we’ll try to get you on the list if space allows. More info here.

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text AnalyticsTM software platform OdinText. For more information and to inquire about software licensing visitODINTEXT INFO REQUEST ]

[Post to Twitter] 

→ No CommentsTags: Text Analysis · Uncategorized

The Big Future of Text Analytics

February 6th, 2015 · No Comments

[Link Re-posted from OdinText Blog]

The Big Future of Text Analytics: Kristof Coussement Interviews OdinText Founder
Dr. Kristof Coussement and his colleagues at IESEG in France have been doing some interesting research in the area of text analytics and he recently interviewed OdinText Founder Tom H. C. Anderson discussing the future of text analytics software and big data.

The full interview is available via IESEG’s Website or Dr Coussement’s site.

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text AnalyticsTM software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST ]

[Post to Twitter] 

→ No CommentsTags: Innovation in Text Analytics · Interview · Odin Text · OdinText · Selecting Text Analytics Software · Software · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Mining Guru · text mining

FocusVision, Decipher, and Luck

January 15th, 2015 · No Comments

The Power of the Individual Brand in Generating Awareness, Trust and Long Term Revenue

When thinking about a title and proper tags for today’s blog post I realized that it is both broader and more important than I had originally thought. My post below touches on all the following critical marketing and business issues: valuation, ROI, influence, brand equity, advertising, strategy, and ego.

Yesterday, the announcement was finally made that Focus Vision had acquired Decipher. Many of us ‘Industry Insiders’ have known about this for several weeks. The real news and interest in my opinion is not so much that a Qualitative field and tab firm acquired a Quantitative field and tab firm, though I do believe it is more unusual than the other way around. Nor is it why the merger might or might not make sense given the fact that these two firms are likely to have very different customers. Instead what struck me most was the fact that Kristin Luck will not be involved after the merger…

We could argue about which company has a larger brand presence. For me it is Decipher, but I may be biased partly because like the majority of market researchers I engage in more Quant research than Qual. Typically, regardless of actual brand equity, the buyer often ends up putting their name on the business after some period of time when both brand names are leveraged so that maximum awareness of the new company can be achieved. In this case the change in name to Focus Vision seems to be happening immediately.

That brings me to the question of Brand Equity. For most of us who keep an eye on the industry (and arguably market researchers are more likely to do so than their peers in any other industry), the brand name Kristin Luck, and subsequently Kristin Luck of Decipher was our  first exposure to any of these brands, and for now still remains Top-of-Mind.

In Advertising, Top-of-Mind Awareness is KING.  It doesn’t really matter how you get there. The old adage any PR is good PR is a truism that most PR professionals unfortunately have forgotten. There are many examples of leaders who have gained notoriety for their firms via a different, even incongruent message. Message incongruity though is not the case with Kristin Luck.  While most of us came to know Decipher via Luck, everything about Kristin supports the message, “Smart, trustworthy high quality partner who cares”. She has even been very active in a number of market research associations and causes ranging from the AMA to NGMR, and even the founding of WiRE (Women in Research).

But for a moment, let’s look at a very different yet similar brand evangelist in another industry which I think will illustrate my point about the surprise in discovering that it does not seem that Kristin Luck has been asked to stay on to ensure a successful merger.

If you ask me or certainly anyone in the IT/SaaS industry what cloud server provider is top-of-mind and of highest quality, it is very likely that a relatively small company called Rackspace is among the most often mentioned, beating out larger competitors such as Amazon Web Services (AWS) etc.

Most of us learned of Rackspace through, Robert Scoble, “Futurist at Rackspace, the #1 managed cloud company”.  Below is an unflattering picture of Techno Geek, Scoble showering with his Google Glass. The Meme has become the defacto Icon for what is called a “Glasshole”.

Scoble, a ‘tech evangelist’ whom I met via social media, used to blog for Rackspace on his own blog called, you guessed it, “The Scobelizer”. He interviewed startups, many of whom are already or become customers of Rackspace (possibly so they can be interviewed by Scoble). I say used to, because apparently blogging was too much work for him, so now he just posts on Facebook and Tweets on Twitter (see August 6, 2014 post).

Through this process his personal fame and network continues to grow and is far larger than that of his employers. His Twitter profile for instance @Scobilizer has well over 400,000 followers while his employer @Rackspace in comparison has a measly 81,000 followers.

Yet Rackspace realizes what  many other firms don’t.  That personal brand equity of any employee, whether the CEO or a tech evangelist is not something to worry about or covet. They also realize that just like any advertising it’s extremely difficult to measure, and has a slow positive drip-like effect, i.e. it is not measured in immediate direct sales alone, but the longtime ROI can be enormous.

Rackspace is laughing all the way to the bank. As potential clients like myself first become aware of Scoble they also become aware of Rackspace and learn that the company happens to also be known for extremely high quality. Rackspace prices aren’t cheap, they match the companies perceived high quality.

Personal brand equity and social media influence are not something to mistrust, nor something to measure in cents and dollars in a simplistic cash flow analysis. It can be, and usually is, cheaper yet far more powerful than any other advertising or PR your firm can pay for.

If your firm is ‘LUCKY’ enough to have someone like this, make sure you value this resource properly, or chances are someone else will…

@TomHCAnderson
@OdinText
@InfoAdvantage

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text Analytics™ software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST ]

[Post to Twitter] 

→ No CommentsTags: #mrx · Advertising · Branding · Influence · Uncategorized