[Reposted from OdinText Text Analytics Blog]
An American Marketing Association case study on text analytics
Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case study in the next issue of Marketing Insights. For a sneak peak at this interesting case study check out the AMA TV video below.
For clients who are not AMA Members or do not get the Marketing Insights Magazine and would like a copy just let us know and we’ll try to get you one as soon as the AMA makes it available. Request OdinText information or a demo here.
[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]