Tom H. C. Anderson - Next Gen Market Research

Mr. NGMR - Making Market Research Cool

Apologies for not writing much lately, but business hasn’t slowed much at Anderson Analytics as it usually does over the summer months (perhaps due to the pent up demand for text analytics over the past two years). Because I’ve been so busy, as many of you have noticed, I’ve been posting several NGMR Meme submissions instead. However, I understand they are well liked, and I’m sure you get enough of the talking heads blogging about 5 point VS. 7 point likert scales, or whether Twitter Research is better than MROCs.

So without further ado, today I’m posting a few NGMR meme’s which I’m hoping will inspire others to submit more on the same topic. I’m calling them “The Worlds Coolest Market Researcher”, and naming him Mister (MR) NGMR. Click on images to enlarge - Enjoy!

Help make market research cool!

@TomHCAnderson

[Note: My NGMR Memes are not part of the NGMR contest, they are for inspirational purposes only. Please feel free to use the above ideas and submit your own NGMR Meme for a chance to win the $1000 prize!]

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Monday Morning NGMR Meme - Just Say No To DIY MR

Michelle Finzel, Vice President, Full Service Research at Maryland Marketing Source, Inc. is back today to let us know how just how creepy DIY (Do it Yourself) Market Research can often be.

Thanks Michelle, that was creepy!

@TomHCAnderson

[Feel free to submit your own NGMR Meme. Contest Details]

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Twitter Aggregation For Text Analytics and Data Mining Professionals

Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - DTAP has over 3,200 members currently).

Because of the high interest in the NGMR Twitter Daily, I’ve also set up a similar daily digital news source for this group, the Text Analytics Pros Daily.

Note, the audience in Next Gen Market Research and the Data & Text Analytics Professionals group are quite different. In NGMR we have mainly traditional Market Researchers who are interested in, and open to new and advanced techniques in market research. In DTAP on the other hand, the membership is more quantitative and focused on Data Mining/Knowledge Discovery professionals, Programmers, and of course Text Mining Professionals (including Social Media Monitoring).

While some may be interested in both groups, they are quite different, and both are also rather specific in subject knowledge level.

In any case, if you are a Data and Text Mining professional who tweets and want to be covered in The Text Analytics Pros Daily, simply start to tag some tweets with “#DTAP” and follow @TextAnalysisPro on Twitter, and your tweets will eventually automatically be covered.

Already being covered are tweets from text and data mining experts like Seth Grimes, Gregory Piatetsky Shapiro and myself, as well as Anderson Analytics, and other companies who have expertise in text analytics and/or social media monitoring, from Attensity, Clarabridge and Collective Intellect to SPSS and Radian6.

If you’re not on Twitter, don’t worry, you don’t have to be a twitter user to read the Text Analytics Pros Daily.

@TomHCAnderson
CEO - Anderson Analytics, LLC
Mod - NGMR
Mod - DTAP

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NGMR Meme Educating and Thanking Latinos for Participating in Research Process

Today we have another corporate/branded market research meme submitted by Martin Cerda of Encuesta. The video submitted below started as a viral campaign almost a year ago and continues to this day. Youtube videos in both Spanish and English below.

Similar to Toluna’s video meme submission earlier this week, the video attempts to simultaneously reach the population and decision makers about “the survey research process”. In the true spirit of memes the video was conceived and produced primarily in-house with a limited budget.

As Martin put it:

We want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person’s opinion represent that of thousands of members of their community… Latino participation in the survey research process helps advance public understanding of social and economic issues and helps influence government and corporate decision makers

The video meme continues to be circulated today and successfully promotes awareness of the survey research process among Latinos (a challenge even for the titans of our industry including Nielsen), and has improved recognition of U.S. Hispanics among decision makers as consumers in the importance of market research.

Thank You Martin!

@TomHCAnderson

[Note: Branded Memes are not eligible for the $1,000 NGMR Meme contest Prize money. However submitted corporate memes will sometimes be published for honorary mention. Feel free to submit YOUR own Meme!]

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Two New NGMR Memes

Today we have two new NGMR memes for the contest. These are submitted by my favorite qualitative researcher in Maryland, Michelle Finzel of Maryland Marketing Source, Inc. Market Research ISO continues to be a popular (or rather more appropriately, unpopular) theme.

Thanks Michelle, good luck!

I think this is the 23rd and 24th Meme submitted so far. Glad they seem to be so popular. If YOU would like to submit a Next Gen market Research Meme you can find out more here. It’s easy and fun.

@TomHCAnderson

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