6 lessons for CIOs and CMOs who are new to text analytics
(Free White Paper)
Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, companies can get critical information from this data to drive better business decisions.
You may recall my blog interviews with several client side analytics managers ahead of this years’ Useful Business Analytics Summit.
Data Driven Business has compiled a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 of these experts from Highmark Health, Toyota, Mozilla, and Visa (All who are slated to speak at the 13th Annual Text Analytics Summit West on November 4-5 in San Francisco.
You can download the free whitepaper here: http://goo.gl/hxZg80
Some of the issues covered include:
· 6 lessons for CIOs and CMOs who are new to text analytics
· Identifying KPIs for your text analytics initiatives
· Barriers to adoption and how to overcome them
Big thanks to the following contributors:
Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health
Farouk Ferchichi, Executive Director at Toyota Financial Services
Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation
Ramkumar Ravichandran, Director, Analytics at Visa
[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]