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Coca-Cola Uses OdinText Analytics, Wins Award

March 16th, 2015 · No Comments

Join Coca-Cola and OdinText at ARF

Coca-Cola selects OdinText analytics, develops new approach to social listening and wins ARF’s RE:Think Your Future “Make Your Mark” award!

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At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week?

Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more about the future of big data and text analytics.

On Monday in Sutton South, 2nd Floor at 3:30, OdinText Founder and CEO Tom H. C. Anderson will be joined by several other industry leaders in what promises to be a very interesting panel entitled “Applying Mobile Big Data at the Intersection of Content, Context & User Analytics”. As unstructured data is the key to the future of mobile, text analytics promises to be a key part of the discussion.

On Wednesday afternoon in the Grand Ballroom, The Coca-Cola Company’s Digital Anthropologist, Allison Barnes and Global Media Insights Director, Justin De Graaf, are being honored for their very interesting work and award winning paper entitled “Digital Anthropology: Researching Audiences Online”.

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Allison and Justin will briefly discuss how Coca-Cola is leveraging OdinText to understand specific consumer groups, developing an innovative new approach that works across the Coca-Cola system. An approach that is scalable, utilizes existing tools, works across all markets and adapts to custom requirements.

“The new technique moves beyond word clouds [and other first generation social listening features] which represent the old way, and towards true analytics, which we’re getting from OdinText”

As Allison points out in their paper, great text analytics is critical for The Coca-Cola Company since “Social is a new avenue our consumers use to share their lives, and tapping in to those shared thoughts allows us to become more closely tied to the things that matter most to them. Our ability to continue innovating communications, products and happiness is at the heart of our future and harnessing social allows us to do exactly that”.

Congratulations to Justin, Allison and the rest of the social media team at Coca-Cola for a job well done!

We look forward to seeing you at The ARF Monday or Wednesday. And as always we welcome your questions about OdinText and text analytics anytime!

[Re posted from OdinText Blog]

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text AnalyticsTM software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST ]

→ No CommentsTags: Advertising Research Foundation · Analytics · Award · Awards · Innovation in Text Analytics · Market Research · Marketing research · Odin Text · OdinText · Social Analytics · Social Media · Social Media Monitoring · Social networks · Text Analysis · Text Analytics · Text Analytics News · arf · social-media analytics · text mining

Big Data Insights and Tech Startups

February 20th, 2015 · No Comments

[Also posted on OdinText Blog]

Big Data Insights presented by Silicon Alley Network

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In Manhattan this Monday? If so please join OdinText founder Tom H. C Anderson along with Phil Leig Bjerknes of AllDayEveryDay and Afshim Goodarzi of 1010 data. Great networking event for anyone interested in big data analytics and tech startups. This is an invitation only event, so please contact us if you are interested in attending and we’ll try to get you on the list if space allows. More info here.

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text AnalyticsTM software platform OdinText. For more information and to inquire about software licensing visitODINTEXT INFO REQUEST ]

→ No CommentsTags: Text Analysis · Uncategorized

The Big Future of Text Analytics

February 6th, 2015 · No Comments

[Link Re-posted from OdinText Blog]

The Big Future of Text Analytics: Kristof Coussement Interviews OdinText Founder
Dr. Kristof Coussement and his colleagues at IESEG in France have been doing some interesting research in the area of text analytics and he recently interviewed OdinText Founder Tom H. C. Anderson discussing the future of text analytics software and big data.

The full interview is available via IESEG’s Website or Dr Coussement’s site.

[ NOTE: Tom H. C. Anderson is Founder and CEO of Anderson Analytics, developers of patented Next Generation Text AnalyticsTM software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST ]

→ No CommentsTags: Innovation in Text Analytics · Interview · Odin Text · OdinText · Selecting Text Analytics Software · Software · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Mining Guru · text mining