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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

The Buzz About Next Gen Text Analytics

October 24th, 2014 · No Comments

[Re-posted from OdinText Text Analytics Testimonials]

Why Leading Companies Use OdinText

One of the things users like most about Next Generation Text Analytics platform OdinText is the ability it gives you to really listen to what customers are saying. That’s one of the reasons why we at Anderson Analytics take listening so seriously. Here’s what a few folks told us recently about OdinText.

What do you like or dislike about your text analytics software? We’d love to hear from you.

#NextGenText #OdinText

[ NOTE: Anderson Analytics, develops patented Next Generation Text Analytics™ software platform OdinText. For more information and to inquire about software licensing or a demo visit ODINTEXT INFO REQUEST ]

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Next Generation Text Analytics in Survey Research

October 22nd, 2014 · No Comments

[Re-posted from Survey Magazine via OdinText Blog]

Selecting the Best Text Analytics Software

an Interview with OdinText Founder Tom H. C. Anderson

It’s very exciting to see that for the first time in a market research publication, Text Analytics has been selected as the cover story. It truly Is a testament to how far the text analytics field has come in terms of awareness and usability.

The current issue of Survey Research Magazine, print and online issues, features an interview with OdinText founder Tom H. C. Anderson. The issue also includes an opinion piece on how to navigate the difficult market and choose the best text analytics software provider for your needs.

We welcome your thoughts on the topic. The text analytics story is on pages 50-59. (Also in this issue the 2014 list of 20 Researcher You Need to Know).

[ NOTE: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™ software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST ]

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→ No CommentsTags: Anderson Analytics · Next Generation Text Analytics · Odin Text · OdinText · Sentiment Analysis · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Tom H. C. Anderson · text mining · tomhcanderson

2014 NGMR Award Winners

October 22nd, 2014 · Comments Off

Congratulations 2014 NGMR Award Finalists and Winners!








Big Thanks to The NGMR Community who submitted so many good nominees again this year, as well as to our hosts at The Market Research Event, and to the NGMR Judging committee! [Photographs by Nelson Davis of AIP]

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Comments OffTags: EXPLOR · EXPLOR Award · NGMR · NGMR Award · TMRE · TMRE Award

Text Analytics in Europe

October 15th, 2014 · No Comments

[Reposted from]

Business value in text, speech, digital & social analytics, at LT-Accelerate in Brussels
Most of the big text analytics conferences occur here on the East coast in NYC or Boston. Lately we’ve also participated in a few on the West Coast in California. Therefore OdinText is pleased to help sponsor a new event in Europe.
LT-Accelerate is a premier European customer, market, and media insights conference, December 4-5 in Brussels.

LT-Accelerate ( is intended to help you keep up with developments in text, speech, digital, and social analytics. You can fet a special 10% discount when you register with our code ODIN!

Participating in At LT-Accelerate –

ESOMAR president Dan Foreman — Shree Dandekar, Dell Software’s information management strategy director — Elsevier content and innovation VP Michelle Gregory — Prof. Stephen Pulman of the University of Oxford — Tony Russell-Rose, founder and director of UXLabs, a research and design consultancy — Lipika Dey, principal scientist at Tata Consultancy Services Innovation Labs — Pedro Cardoso, text analytics lead at social-enterprise leader Synthesio… to name a few speakers.

The full agenda is online at

Additionally brand and agency speakers include Havas Media, IPG Mediabrands, Sony Mobile, Telefonica, and TOTAL. Leading technologists from IBM Research, Synthesio, and the Universities of Antwerp andSheffield. Innovative solution providers including Basis Technology, Confirmit, CrossLang, Daedalus, Ontotext, and TheySay.

LT-Accelerate is uniquely about the oppoertunity in Europe.

We hope you’ll make this interesting event. Of course if you can’t make it or would like to learn more about the Next Generation Text Analytics at OdinText feel free to contact us today.

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→ No CommentsTags: Most of the big text analytics conferences occur here on the East coast in NYC or Boston. Lately we’ve also participated in a few on the West Coast in California. Therefore OdinText is pleased to help · Text Analytics

Tom H. C. Anderson To Speak On Mobile Research

October 10th, 2014 · No Comments

[Re - Posted from Blog]

Join us on Thursday, November 06, 2014 as CROSSROADS Technology Change Tour present 4 exciting sessions of executive level Thought Leadership.

CROSSROADS: A Technology Exchange at the Intersection of Survey Analytics and Mobile Innovation.

Our executive keynotes, presenters and panelists will explore technology advancements in the deployment and analysis of data acquired by today’s mobile devices. We’ll also cover how future technology in “MOBILE” will shape the way leading global brands extract and analyze mobile survey data.The ultimate VIP experience!

in-person with us in New York City on November 06, 2014 – 10:00 AM. This intimate exchange of technology and thought leadership will be electrifying and inspirational. We’ll stretch the boundaries and definition of the way we understand Mobile Analytics today.Don’t miss it!

[Use Code ODIN for 30% discount on simulcast or live event]

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→ No CommentsTags: Text Analysis · Uncategorized · text mining