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Mac’s Everywhere but Why?

April 17th, 2014 · No Comments

I’ve Seen the Future, and there’s a lot of Apple’s in it!

I took this picture #ThroughGlass in one of the classes I guest lectured in at Columbia Business School today. Everywhere I looked I saw Apple. I counted in the next class as well, I’d say over 90% of the laptops were Apple.

This isn’t too different than what I’ve seen at other schools and in other programs including when guest lecturing to a class of engineers recently. In fact even here at Anderson Analytics - OdinText my lead developers prefer the Mac. It seems to be an entire Gen-Y thing.

I recently asked my lead engineer why he prefers a Mac (I pointed out when I studied engineering back in the day, the only people who used Macs were pretty much the graphic design folks). His answer, “Of course I can code on a PC, but why the hell would I want to!?!”. He was referring primarily to the lack of “issues” with Macs (bugs/security and otherwise), but I can’t help to think that while yes, security, aesthetics etc. has played a role, superior marketing is the real cause.

What are your thoughts? Is it mainly product related, due to the success of the iPhone, or did all that Hollywood product placement really pay off in the end?


[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a patented Next Generation approach to text analytics known as OdinText. For more information and to inquire about software licensing visit OdinText INFO Request.]

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→ No CommentsTags: Academia · Odin Text · Text Analytics · Uncategorized · Youth

The Notorious Big Data

April 9th, 2014 · 2 Comments

Big Data Influencer Meme

In response to yesterday’s post and my requests for Big Data Influencer Memes, Matt Valle suggested a The Notorious B.I.G. - “Big Poppa” would have been cooler than Stuart Smalley as a new Big Data Influencer. I agree, and thanks for the idea Matt, hope you like these…

If anyone has any particularly good ones feel free to send.


[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a patented second generation approach to text analytics known as OdinText. For more information and to inquire about software licensing visit OdinText INFO Request.]

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→ 2 CommentsTags: Big Data · Uncategorized

Newest Top Big Data Influencer

April 8th, 2014 · 3 Comments

Klout Klout on the Wall, tell me who’s the Biggest Big Data Influencer of them all?

I was told the other day by someone who is a notable “Big Data Influencer” that I should be tweeting more consistently about Big Data and using the “#BigData” hash tag. [Apparently I had recently lost that area of expertise in my Klout profile]

Though I have worked nearly exclusively with big data for the last 3 or so years (probably 80% of the data that is currently loaded onto the OdinText text analytics SaaS platform would be classified as Big), I feel that what we’re I’m really involved in is not Data, Big or small, so much as analytics. And size of data, especially the terms “Big Data” well it’s something completely relative.

While I think big data is important, I think those of us who have been in the analytics community for some time should know better than to put too much stock in Twitter and buzz words of the moment. I fail to see how tweeting or re-tweeting almost anything with buzz words like #bigdata #datascience proves that you know anything or adds any value at all.

Anyway, for those of you who follow me on Twitter, let me apologize should you have been swamped by about 50 of my tweets on #BigData the other day. Though I’m guessing the majority of anyone’s tweets generally go un-noticed, for what is Twitter really more than glorified spamming.

As an experiment and to prove my point to my Big Data Influencer friend, within about one hour the other day I tweeted about one random (and pretty useless) thought on big data each minute for one hour, tagging each tweet with the #bigdata tag. Here are just a few examples of my pearls of wisdom *sarcasm*:

Always remember, the only difference between #smalldata and #bigdata is 1 record

1 #MidData in the hand is worth 2 #BigData in the bush

A single record if repeated often enough is still #BigData

When it comes to tweets about #BigData there’s no such thing as too much

If a #BigData tweet is inane, will it still be retweeted?

Don’t expect your #BigData to be something it’s not

Why does it seem that survival of the fittest doesn’t apply to #BigData

Bad data should never have a chance to become #BigData

#BigData shouldn’t be bought and sold

Nothing upsets the balance of small and #bigdata

Old #BigData is best left in the past

If it ain’t difficult, it ain’t #BigData

#BigData have more fun!

Moderation kills #BigData

Do you listen when your #BigData talks?

Always keep a little extra #BigData on hand for rainy days

If 1 tweet is worth nothing what should 1 million of them be worth? #BigData

99% of Women admit, when it comes to #BigData - SIZE DOES MATTER

Even the #BiggestData started with just 1 record

More Data seems the appropriate response to most #BigData situations

Every day #SmallData die to create #BigData

#BigData can sometimes yield small insights

Please Enjoy #BigData Responsibly - Mine In Moderation

RT if you agree it’s not about how meaningful or accurate data is, it’s all about how #BigData bigdata is!

LESS evolution and creationism in schools - the answer is more #BigData in schools!

#BigData proves global warming AND global cooling - #BigData always wins! ;)

RT if you LOVE #BigData more than your spouse!

[There were even more, but you get the idea...]

Ironically, as I expected, though extremely banal truisms, most of them got re-tweeted. Today Klout has added #BigData as one of my key influence areas again. Kind of humorous really.

Though each year I’m invited to speak on text mining at about 20 industry events, and for years now I have manages two of the most popular analytics related groups on LinkedIn (Next Gen Market Research, and Data and Text Analytics Professionals - each with thousands of members), and I and my team at Anderson Analytics deal with BigData issues on behalf of Fortune 500 Clients on a daily basis, this is not something that Klout, PeerIndex or any other influence ranking system can capture.

Don’t get me wrong, I think Klout may have great value for marketers running a campaign trying to interact with hundreds or thousands of influencers in certain areas, but I don’t think it was ever really meant to be taken seriously at the individual/non-aggregate level. In other words, those Twitter Lists you see on blogs Ranking experts in various areas, take them with an extreme grain of salt!

Guy Kawasaki was my first social media mentor, and long ago I decided to tweet, Facebook and blog about whatever interests me. Often it is about analytics, but I find the idea of tagging everything on Twitter limiting, and quite silly really.

Those of you who like me have been in the analytics field for quite some time, beware which buzz word you hitch your wagon to. Tomorrow “Big Data” may have fallen out of favor just as “web2.0″ and hundreds of other buzz words have. We may be talking about “Fast Data” or “Smart Data”, or heck how about “Worthwhile Data”? Yeah, that last one is a bit too optimistic I agree, but really your guess is as good as mine.

So, a long winded way of saying ranked lists are something best left to middle school girls. Don’t feel pressured into using a tag if you don’t want to in your precious 140 characters.

As for those of you who feel what the internet really needs right now is another #BigData Guru, I’ve created a new one for you. His name is Stuart Smalley, Data Scientist, and he says:

Thanks for reading


PS. Absolutely no offense meant to any of my friends who are Big Data Influencers. This is more of a commentary on those who make these lists without any real knowledge of the people on them or the subject matter in question. Also, if you know me you know I love Memes. So feel free to create and share one if you feel so inspired

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a patented second generation approach to text analytics known as OdinText. For more information and to inquire about software licensing visit OdinText INFO Request.]

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→ 3 CommentsTags: Big Data · Twitter · Uncategorized · klout · text mining

IBM Social Media FAIL

March 27th, 2014 · 11 Comments

Who is IBM Fooling?

No, I’m not talking about their trite Watson publicity stunt this time, I’m talking about a social media fail. I think IBM’s lack of understanding around social media today is one of several reasons why we joke that the company has turned into a retirement home for octogenarian IT hacks, best suited to offshoring their clients IT help desk. If you’ve ever received IBM tech support, you’ll no doubt question their capability even in this area.

What am I talking about today? The invitation which I and 200 other “select” Big Data Influencers just received:

Hi Tom,

You are one of approximately 200 individuals that IBM has identified as a critical market thought leader on the topic of Big Data & Analytics. As such, IBM would like to extend an invitation to our exclusive IBM Big Data & Analytics Digital VIP group.

As one of the carefully selected group members, you’ll have exclusive access to information, announcements, virtual briefings and IBM subject matter experts prior to the general public. Invitations will also be extended to certain group members to attend in-person events as an IBM VIP, entitling you to enhanced access onsite.

IBM has carefully screened the big data and analytics landscape and selected the most eminent thought leaders. As part of this group, you’ll have the opportunity to connect and network with top market thinkers and discuss this burgeoning topic.

Due to the sensitive nature of the material and access being extended to group members, we must ask that you please download, digitally sign and upload a signed copy of IBM’s Non-Disclosure Agreement. This can be found on the IBM Big Data & Analytics Hub Digital VIPs page at

Once we’ve received your signed NDA, we’ll extend an invitation to you for the group.

We look forward to the great conversations and exchanges to come!

The Link brings you to this page below on IBM’s site where they actually expect you to download their NDA in PDF form without capability of markup.

Don’t get me wrong, I sign Mutual-NDA’s every day with clients and potential clients and partners. But only after we have established a common interest and purpose.

But why would anyone worth their salt working in an innovative field like Big Data Analytics want to enter into an NDA crafted to protect IBM’s interest, with no clear benefits to yourself? Moreover, the idea defeats the whole purpose of Social Media!

It certainly helps one understand why no bright young developer in their right mind would choose to go to work for “Big Blue”.

IBM, it’s not a good way to do business, it’s not polite, and it certainly isn’t the way to do social media. Best of luck with building your group of mediocrity!


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→ 11 CommentsTags: Social Media Marketing · Social Media Monitoring · Uncategorized

Text Analytics at INFORMS

March 26th, 2014 · No Comments

Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 - April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of what they do coincides with why NGMR group was founded (Advanced Analytics and Optimization).

Tuesday afternoon I’ll be giving a long talk at INFORMS on my favorite topic, Text Analytics, highlighting how it can best be applied with several OdinText - Anderson Analytics real case study examples. If you’re attending please stop by and say hello.

If you can’t and would like to know more about text analytics and/or INFORMS, as always feel free to contact me.


[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a patented second generation approach to text analytics known as OdinText. For more information and to inquire about software licensing visit OdinText INFO Request.]

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→ No CommentsTags: Anderson Analytics · Conferences · INFORMS · Odin Text · OdinText · Text Analytics · Text Analytics Software · text mining · tomhcanderson