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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

2014 NGMR Award Finalists

September 26th, 2014 · No Comments

This year’s Next Gen Market Research (NGMR) Disruptive Innovation Award Finalists are

Companies

SocialGlimpz Inc.

CATALYX

MetricWire Inc.

Communicus

Affinova

Chadwick Martin Bailey

MFour Mobile Research

Verilogue

RIWI Corp.

ZappiStore

Intengo

Forbes Consulting

Individuals

David Forbes, Ph.D. President & CEO, Forbes Consulting Group

Jim Hickey Senior Director, Client Services Verilogue

Asim Kamdar SVP of Strategy & Innovation, Summitry Worldwide

Neil Seeman CEO, RIWI Corp.

Steve Phillips CEO at ZappiStore

Kyle Burnam, VP and Idea Accelerator at Intengo

Winners will be contacted by Monday and honored publically at The Marketing Research Event in Boca Raton Florida October 20-22.

A special thanks to this year’s NGMR judging committee:

Kristin Luck, President & CMO at Decipher
Stan Knoops Head of Consumer Insights Europe + Global Capability leader at Unilever
Mike Gadd President of Gadd Research Inc
Tom de Ruyck Managing Partner & Head of CCBs at InSites Consulting
Duncan Stuart Director - Kudos Organisational Dynamics Ltd
Jan Fager FMR Counsel Swedish Marketing Federation
Gordon Morris Vice President at Ipsos

Special thanks also to Decipher whom along with OdinText helped make this year’s award possible.

Please join us at the TMRE to celebrate the winners and take part in NGMR Disruptive Innovation Panel Discussion.

@TomHCAnderson

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→ No CommentsTags: Analytics · Award · Market Research · Marketing Research Awards · Marketing research · NGMR · NGMR Award · TMRE · TMRE Award · The Market Research Event · innovation · next gen market research

New to Text Analytics?

September 3rd, 2014 · No Comments

6 lessons for CIOs and CMOs who are new to text analytics
(Free White Paper)

Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, companies can get critical information from this data to drive better business decisions.

You may recall my blog interviews with several client side analytics managers ahead of this years’ Useful Business Analytics Summit.

Data Driven Business has compiled a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 of these experts from Highmark Health, Toyota, Mozilla, and Visa (All who are slated to speak at the 13th Annual Text Analytics Summit West on November 4-5 in San Francisco.

You can download the free whitepaper here: http://goo.gl/hxZg80

Some of the issues covered include:

· 6 lessons for CIOs and CMOs who are new to text analytics

· Identifying KPIs for your text analytics initiatives

· Barriers to adoption and how to overcome them

Big thanks to the following contributors:

Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health

Farouk Ferchichi, Executive Director at Toyota Financial Services

Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation

Ramkumar Ravichandran, Director, Analytics at Visa

@TomHCAnderson

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ No CommentsTags: Text Analysis · Text Analytics · Text Analytics News · Text Analytics Software · Text Analytics Summit · text mining

Only Two Weeks Left to Nominate for 2014 NGMR Awards

August 25th, 2014 · No Comments

History of the NGMR Awards and 2014 Nomination Reminder

Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began.

Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion about disruptive innovation. This year the post award discussion will be moderated by Kristin Luck, President & CMO at Decipher, and founder of WIRe (Women In Research).

Kristin Luck & Tom H. C. Anderson

You have less than two weeks left to submit your company or a deserving colleague at another company for consideration - so please submit your nominations ASAP! (Better to be early than late. We will ask for additional info if needed)

Nomination Instructions can be found here.

Check out interview with 2013 and 2012 winners here.

Good Luck!

@TomHCAnderson

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ No CommentsTags: Uncategorized

Text Analytics VS Other Next Gen Methods

August 18th, 2014 · No Comments

The Great Methodology Debate - IIEX2014

For those of you who weren’t able to attend the Insights Innovation Exchange in Atlanta this summer or missed the end of day 3 you can watch The Great (Next Gen Market Research) Methodology Debate below. I tried to explain in a limited time why I think Text Analytics is by far the most important methodology and the one with the biggest implications (extending far beyond traditional market research).

My fellow debaters made some interesting points as well. Curious to hear your thoughts.

@TomHCAnderson

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ No CommentsTags: Social Media Monitoring · Text Analysis · Text Analytics · social-media analytics · text mining

Ice Bucket Challenge

August 16th, 2014 · 1 Comment

I was challenged by Lenny Murphy Editor of Greenbook.

I’m Calling Out: Gregory Shapiro, Sid Banerjee, Grant McCracken and Joe Fernandez – YOU HAVE 24 HOURS!

@TomHCAnderson

PS. Bonus $$$ if IBM Pours Water on Watson

[More about ALS #IceBucketChallenge Here]

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ 1 CommentTags: Social Media · Uncategorized

Conference Tweets I Would Like to See

August 12th, 2014 · 5 Comments

By The Snarky Brothers (AKA Kevin Lonnie & Tom H. C. Anderson)

Ever get a little antsy after day 1 at a market research conference? If you attend a lot of conferences chances are you do, and that you’re not alone. Kevin Lonnie of KL Communications reached out to me and suggested a joint post entitled “Conference Tweets I Would Like to See“. I told Kevin, this isn’t too different than what I usually tweet at conferences, so why not.

Below are 24 of these tweets. We’d love to hear which if any you like, or better yet, please submit your own in the comment section below. We’ll buy whomever has the best suggested tweet a drink at the next research event.

Additionally, all the odd tweets are from one of us, and all the even tweets from the other, so if you’re looking for another challenge please feel free to guess which tweets belong to which Snarky Brother, DJ MROC or DOCTOR TEXT?!?

  1. Are they recording this presentation? I could play it back the next time I have trouble sleeping. #insomnia
  2. Oh, it’s Twitter data, why didn’t you say so, that’s why methodology doesn’t matter #GullibleMRXer
  3. Oh wow, chicken for lunch. What were the odds? #rubberchicken
  4. Did that focus group moderator actually just say “Big Data” #JustSlightlyOutOfBoundsExperienceWise
  5. Why don’t we cut to the chase and play paint ball in the exhibit hall. Any client who gets shot has to endure a sales pitch. Clients receive sales immunity from vendors they shoot. #hungergames
  6. Another F*ing Word Cloud, wow, how creative! #QualBigData
  7. Oh my, another “evolve or die” theme. I wonder what underpaid summer intern came up with this one? #deathofcreativity
  8. Just Wake me for Happy Hour #SmartAndExperiencedAttendee
  9. If the guy next to me leans any closer, he’ll be behind me. #marxbrothers
  10. Ohhh wow 10 Sample Providers in the Exhibit Hall each with biggest highest quality most unique panel #DejavuLOL
  11. I always learn the shortcut to the conference area on the last day. #gpschallenged
  12. “[Insert Quote]” - [Insert Big Brand Name] *REPEAT* #ShamelessToadyImpressedBybIGBrands
  13. Would it kill folks to actually time their presentations? I say we cut their mikes when their time expires. If they insist on still talking, then we start to zap them! #swisspercision
  14. We found xyz correlated with the price of cheese in Cambodia #I’mAstatisticianJustTrustMe
  15. Of course, the only two speeches I want to see are at the exact same time. #cloning
  16. Nother Client preso heavily edited by legal. Why don’t they just post their url and be done with it #Zzzzzz
  17. What the hell did that presentation have to do with innovation? It should have been titled: “Innovative ways to shamelessly plug my company.” #shamelesssalespitch
  18. Today we have replaced the coffee stations with beer kegs, enjoy! #wishfulthinking
  19. CONFERENCE RHETORIC: Nine tracks of learning! REALITY: Nine revenue streams! #cynic
  20. Innovative?!? My company was doing this 10 years ago #timetravel
  21. Lifetime achievement award winners. Also known as, “OMG, I can’t believe he’s still alive!” #goingstraighttohell
  22. I saw this same preso just last week at a conference in Chicago! #TooManyF*ngConferences
  23. I say instead of evolving, we regress back to a simpler time and place. Let’s forget about big data & data scientists and bring back the old dart board! #MarketingNeanderthal
  24. Hmmm, looks like I’m the only one on Twitter at this event *talking to myself* #AcademicConference

Thanks, hope you enjoyed and Tweet you soon!

@TomHCAnderson

@KLonnie

PS. If you enjoy research humor, check out last week’s ‘text analytics’ cartoon!

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ 5 CommentsTags: Conferences · Text Analytics · Twitter