Tom H. C. Anderson - More Than Market Research

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Protecting a Brand on the Web Get’s Personal (Who is Laura Levitan?)

February 2nd, 2008 · No Comments

As you know Anderson Analytics uses text analytics in order to analyze and understand text data in not just surveys and focus groups, but also from discussion boards and blogs on the web. The latter is an excellent way for companies to monitor and understand what people are saying about their products, brands and competition.
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Tags: Branding · Networking · PR · SNS · Text Analytics