Today Seth Grimes, Chairman for the Text Analytics Summit and contributing editor and Breakthrough Analysis columnist for Intelligent Enterprise magazine published an article which dealt with a text analytics project Anderson Analytics conducted for Unilever recently. You can read or listen to the article here b-eye (Business Intelligence Network).
I think the Unilever Dove, pro-age project […]
Unilever Utilizes Anderson Analytics’ Text Analytics to Gain Information Advantage
February 20th, 2008 · 3 Comments
Tags: Advertising · Anderson Analytics · Branding · Marketing · SNS · Text Analytics · Tom H. C. Anderson