For this month’s issue of Competitive Intelligence magazine, a SCIP (Society for Competitive Intelligence Professionals) publication I was asked to write an article on text analytics/text mining. You can access the article here. It’s general in nature but also touches on methodology.
Surprisingly to me, having applied text analytics (TA) techniques since early 2005, most market […]
Text Mining in Market Research - Who is Gaining an Information Advantage?
February 22nd, 2008 · 3 Comments
Tags: Advertising · Anderson Analytics · Branding · Marketing · Text Analytics · Tom H. C. Anderson
