Tom H. C. Anderson - Next Gen Market Research

Anderson Analytics Update and Marketing Guru Roundtable Discussions

Next week we will be launching our recently updated company website. The new site will allow our clients secure encrypted access to their current projects and safe and easy file transfer. The site will also allow visitors to the site easier access to Anderson Analytics’ white papers and reports which are available on the site.

Many of these reports focus on new techniques and methodologies in market research which have been developed by Anderson Analytics since 2005. For those wishing to gain a better understanding of how advances in natural language processing (NLP) and other forms of text analytics can be leveraged for various market research applications, several white papers and case studies will be made available during the coming months. We think you will find the content on the site extremely valuable.

In conjunction with the redesign of the website, I will also be hosting an ‘Information Advantage’ roundtable where discussions between myself and leaders in the field of marketing will be summarized. Gurus such as Jack Trout, Guy Kawasaki, David Aaker, Laura Ries and Dr. Gregory Piatetsky-Shapiro are but a few of the participants who will discuss issues specifically relevant to market research executives during the upcoming months.

By hosting discussions with various marketing thought leaders I hope to help bridge the gap between various areas of marketing and give market researchers better insight into how they are viewed and how they can improve their value across marketing by helping their companies gain a true Information Advantage.

The roundtable discussions will be posted throughout the coming months on our website and this blog.

-Tom