Tom H. C. Anderson - Next Gen Market Research

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research header image 6

Advertising Age Article on Text Mining

March 3rd, 2008 · 1 Comment

Today an article on text analytics came out in Advertising Age. You can read the article here AdAge. The article covers text analytics in general and more specifically some of the work Anderson Analytics has in screen/web-scraping or blog mining projects on sites such as Unilever’s Campaign for Real Beauty/Pro-Age and on WebFlyer/Flyertalk.com. It also [...]

[Read more →]

Tags: Advertising · Anderson Analytics · Marketing · Methods · Text Analytics · Tom H. C. Anderson