Tom H. C. Anderson - Next Gen Market Research

Writing today to mention a free webinar Anderson Analytics is offering together with SPSS. Jesse Chen, Senior Consultant at Anderson Analytics will explain how a sound methodical approach–along with creative tips and tricks–can help you analyze unstructured data with better results.

Over the past three years we have developed several techniques, methodologies and best practices (AA-TextSM) in text analytics. One of the software companies we have partnered with is SPSS, Inc. Anderson analytics uses several of their analytical tools including SPSS Clementine, Text Mining for Clementine, and SPSS Text Analysis for Surveys. This presentation will focus on the capability of one of these popular text analytic tools, SPSS Text Analysis for Surveys.

Jesse will be using some of our real-world case study examples of how Anderson Analytics has saved our clients time, money, and enriched survey insights using these keys to text analysis. The one-hour webinar will take place at 12pm ET on March 20. The webinar is most relevant for those having an interest in text analytics, particularly managers & analysts who conduct studies that routinely obtain lengthy text data.

If you’re interested feel free register here.

- Tom H. C. Anderson

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