Tom H. C. Anderson - Next Gen Market Research

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research header image 6

Marketing Research Professionals VS Consumer Insights Professionals – And the Winner is…?

March 22nd, 2008 · 1 Comment

Marketing Research Professionals VS Consumer Insights Professionals
In 2005 I had posted a question on a blog about the growing trend of referring to market/ing research as “consumer insights”, subsequently I noticed a discussion on the subject on the marketingprofs blog.
Since then I’ve noticed several other names being thrown around with greater frequency. What I [...]

[Read more →]

Tags: Analytics · Anderson Analytics · Marketing · Off-Shoring