Tom H. C. Anderson - Next Gen Market Research™cover letter samples for graduate jobs
office junior cover letter no experience
creative writing for journeys
how to write application letter for college
electronic cover letter salutation
case study examples information technology
buy e stamp paper online delhi
research report indesign template
cover letter samples youth worker
critical thinking conceptual clarification and its importance in science education
essay on internet in hindi wikipedia
essay writing school picnic
writing report card comments for esl students
buy cheap paper flowers
leave application letter for going native place
short essay on summer vacation for kids in hindi
essays in marathi for school level
literature review for knowledge management
quotes in a research paper mla format
application letter for government position philippines
application letter in the philippines government
business plan pro 11.0 premier edition free download
essay 200 words sample
literature review 4ps
literature review on domestic violence against children
sample personal statement for undergraduate university admission
sample personal statement for graduate school in accounting
narrative essay experience is the best teacher
scdl assignments for sales and distribution management
cover letter sample marketing manager
writing research papers a complete guide 14th edition download
cover letter hospitality staff
cover letter for resume waiter
essay for 8th class
my best friend essay for class 10
application letter bahasa indonesia
essay scholarship mara
themed writing paper for kids
school violence research paper thesis
assignments help india
literature review smart grid cyber security
a case study in cell structure and function
cover letter biology postdoc application
online essays in hindi language
counseling psychology admission essay
argumentative essay topics college students easy
cover letter customer support engineer
research paper topics ballet
letter to college director format
essay on my best friend in hindi
descriptive essay my best friend
request letter format to bank for loan
creative writing prompts personal narrative
bank teller resume cover letter template
creative writing exercises junior high
help me find out essays in marathi
assignment help india
beauty of nature essay in hindi
english essay form 5
essay writing format ielts
essay writing course online
cover letter for goldman sachs associate
muet writing essay example question 2
uc berkeley essay prompt 2013
creative writing examples year 11
phd letter of application sample
cover letter car dealership receptionist
freelance academic writing jobs in pakistan
job application letter format for mechanical engineers
case study 12-2 the brain behind the big bad burger
critical thinking logic propaganda
software engineering case study library management system
cover letter for zara
write a letter of reference for yourself
best buy canada cover letter
writing a good personal statement job application
kaplan critical thinking test
admission letter university sample
long essay about myself
sample personal statement for transitional year residency
essay writing form 2
valparaiso university personal statement
isb essays 2013 pagalguy
university of chicago essays that worked
english literature example essays gcse
customer service essay introduction
good essay topics hunger games
chemistry extended essay topic ideas
how to write an ap language analysis essay
fsu creative writing club
case study child labour in pakistan
where to buy paperself eyelashes
service learning reflection paper sample
application letter for address change in bank
zara case study procurement and outsourcing strategies
case studies people narcissistic personality disorder
cover letter for undergraduate nursing student
case study house pierre koenig
bank teller supervisor cover letter sample
competency dictionary critical thinking
thesis statement research paper sample
essay on my family doctor
reflective essay leadership nursing
case study 3 1 the demand for big macs
peace corps admission essay 1
research papers on domestic violence against women in india
buy college essay papers
definition essay transition words
air pollution essay kids
sample application letter for volunteer nurse in the philippines
research paper on nature vs nurture
critical thinking for college students by jon stratton
thesis proposal in the area of computational sciences
essay 300 words free
essay titles for lady macbeth
500 words essay on lokpal bill
essay on true love never dies
a critical thinking disposition scale for nurses short form
margins personal statement law school
free sat essay examples
art history research paper thesis example
where to buy scrapbook paper online
literature review example short
how to write a narrative speech about yourself
persuasive essay topics for high school students
essay voyage michael clay thompson
how to write an essay about myself pdf
cover letter for sales assistant yahoo
academic essay title generator
case study situational leadership model
buy cheap tissue paper online
cover letter sample veterinarian
cover letter after long unemployment
creative writing four genres in brief download
graphic design trainee cover letter
narrative essay moving to america
entry level nursing cover letter sample
essay titles for vietnam war
literature review for journal article
cover letter for internship logistics
how to write a biology lab report results
how to write a psychological case study analysis
components of literature review
custom photo paper placemats
buy paper ee savings bonds
i hate writing essays about myself
uksca case study presentation
pharmacy transfer personal statement
personal statements for medical school applications
music essay jyj review
case study chad evermore
writing prompts for high school students expository
how long should personal statement for law school be
personal statement online dating
freelance academic writers wanted
analytical essay intro example
how to write an essay introduction paragraph example
cover letter examples zookeeper
mla citation song of myself
letter of intent employment sample
critical thinking in psychology ruscio pdf
lined essay paper printable
content writing services australia
kitchen design cover letter sample
critical thinking in psychology by john ruscio
reflective essay examples nursing
what to write for college essay common application
book report for when you reach me
college scholarship essay format examples
sample application letter for high school admission
do you write lab reports in past tense
do you write a lab report in present or past tense
annotated bibliography servant leadership
essay on my family in english
annotated bibliography apa nursing
essay on time travel to the past
case study using narrative therapy
teaching critical amp analytical thinking in high school biology
annotated bibliography worksheet high school
sample of annotated bibliography apa style 6th edition
is the case study daybed comfortable
mfa graphic design thesis proposal
good english essays spm
top english essay spm
application letter for fresh graduate commerce
definition of literature review by different authors
good math research paper topics
research paper topics for nursing students
someone to do my spanish homework
good argumentative essay topics for college
university of toronto writing centre literature review
cover letter future job openings
cover letter for entry level database administrator
abnormal psychology research paper rubric
report writing for correctional officers
argumentative essay laminated reference guide
cover letter for lead generation
case study of jeffrey dahmer
social work personal statement conclusion
free compare and contrast essay for college

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson talk about Data Mining, Text Mining, Web 2.0, and Market Research

March 29th, 2008 · 6 Comments

KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)

Anderson Analytics KDnuggets 

Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru

If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and the name Gregory Piatetsky-Shapiro are inextricably linked. Before staring KDnuggets he led data mining and consulting groups at GTE Laboratories, Knowledge Stream Partners, and Xchange. He has extensive experience developing CRM, customer attrition, cross-sell, segmentation and other models for some of the leading banks, insurance companies, and telcos. He has also worked on clinical trial, microarray, and proteomic data analysis for several leading biotech and pharmaceutical companies. He has served as an expert witness and provided expert opinions in several cases. He serves as the current Chair of ACM SIGKDD, the leading professional organization for Knowledge Discovery and Data Mining. He is also the founder of Knowledge Discovery in Database (KDD) conferences, having organized and chaired the first three Knowledge Discovery in Databases workshops in 1989, 1991, and 1993.

Gregory has over 60 publications, including 2 best-selling books and several edited collections on topics related to data mining and knowledge discovery, including SIGKDD Explorations Special Issue on Microarray Data Mining (Vol 5, Issue 2, Dec 2003). Gregory received ACM SIGKDD Service Award (2000) and IEEE ICDM Outstanding Service Award for contributions to data mining field and community. He is a true Data Mining Guru.

Gregory’s work has had an indelible influence on the scientific approach of Anderson Analytics. His noted influence came during founder Tom H. C. Anderson’s graduate school years, and later, during the development of Anderson Analytics, was a source of advice and scientific guidance. After meeting for the first time in person last year at the text analytics summit in Boston, Tom and Gregory have kept in touch. Tom’s most recent conversation with Gregory is presented as the third installment of the Anderson Analytics Guru Round-Table discussion. In their conversation, Tom and Gregory discuss the importance of data mining, including how it is unfortunately foreign to most market researchers.

On Data Mining

Tom H. C. Anderson: Gregory, how did you get into data mining?

Gregory Piatetsky-Shapiro: Since I was a child I’ve always been interested in AI [artificial intelligence]. There weren’t really any PhD programs specifically in data mining back in the early 80’s, so I got my M.S. and Ph.D. from NYU in Computer Science and my dissertation was on Self-Organizing Database Systems.

When I worked at GTE Labs in 1980-s, I was very interested in applying AI to databases, and data mining was a natural application. There were no meetings on data mining, so I decided to organize a workshop myself in 1989. I started Knowledge Discovery Nuggets newsletter in 1993 as a way for researchers in the area to stay connected and share ideas.When the first web browser Mosaic came along it seemed only natural to start a website (1994).

When I left GTE in 1997, I moved the Knowledge Discovery Mine website to .

In retrospect I should have chosen a name easier to spell than KDnuggets.

Tom H. C. Anderson: I think there’s nothing wrong with the branding there, it’s quite a memorable name I would think. How, about advice for those just starting to learn about data mining? Are there any tips you can give? Perhaps books you could recommend that you like?

Gregory Piatetsky-Shapiro: There are so many, it depends on whether you are interested in Data Mining /Knowledge Discovery technical aspects or in business aspects. One good less technical one is Michael Berry’s and Gordon Linoff’s “Mastering Data Mining”. I believe I have this one on my site. It’s a very good non technical introduction.

Tom H. C. Anderson: How about websites or blogs?

Gregory Piatetsky-Shapiro: I like Avinash Kaushilk’s blog ( and also “Juice analytics“. I enjoyed the Freakanomics book and read their blog as well. A good list of data mining related blogs is on

Tom H. C. Anderson: Gregory, is Data Mining an art, a science, or both?

Gregory Piatetsky-Shapiro: It has to be both. Otherwise someone will find a correlation between the S&P 500 index and the price of butter in Bangladesh. I’m not kidding; I’ve seen some crazy things. There has to be an art applied.

Tom H. C. Anderson: What do you feel is the current state of data mining, knowledge discovery, bioinformatics, and business analytics in companies today?

Gregory Piatetsky-Shapiro: Companies are certainly aware of data mining/KDD, but most companies are not making effective use of the data collected. They are good at collecting it. And also good at correcting the collected data. But they are not so good at analyzing it or applying these insights to the business.

Tom H. C. Anderson: Yes, that is what we have found as well. There is certainly a lot of data collection going on. It seems that’s where the focus is. There are exceptions of course, like Amazon for instance?

Gregory Piatetsky-Shapiro: Amazon definitely makes a good use of their customer data - their “customer who have seen X also bought Y” recommendations are very effective and from what I hear contribute a lot to their bottom line.

Speaking of the broader data mining and analytics industry, I have a unique indicator which is the number of job postings on KDnuggets . In 1999-2000 it was growing strongly, then dropped sharply after the dom com bubble burst in 2001, and then started growing again in 2004. 2007 was the best year so far,
I’m seeing a slowdown this quarter, but part of that is the business cycle. I’m very optimistic about the long term outlook for analytics.

Trends, CGM & SNS ~ Link & Text Analysis

Tom H. C. Anderson: What important trends, if any, have you seen emerging during the last year which will be important in 2008 and in the near future?

Gregory Piatetsky-Shapiro: Myspace, Facebook, Linkedin and other SNs are causing this growth. There is a lot technology that can be used to analyze links, but we must be careful with privacy and allow users to opt-in explicitly to the potential analytics. Facebook recent Beacon advertising program was a notable example of violating privacy and caused a big backlash.

Then of course there are video/movie and image databases, though these will take some time, but a lot of work is being done now.

Tom H. C. Anderson: Other than Link Analysis, it seems Text Analytics/Text mining seems to be one of our best hopes for understanding SNS, would you agree?

Gregory Piatetsky-Shapiro: Link Analysis can be valuable even without the text. For instance analyzing phone records, you can learn a lot by seeing who calls who. But yes, text analytics is also a very important trend and complimentary to link analysis.

Tom H. C. Anderson: I ask this of myself sometimes. How will SNS such as Linkedin and Facebook change the world?

Gregory Piatetsky-Shapiro: I think the great part is that these companies make a structure that already exists explicit and amenable to analysis. Some things like twitter perhaps seem a bit strange to our generation, but to younger generations it’s no stranger than driving and drinking coffee. So this next generation may totally accept a computer mediated network.

Tom H. C. Anderson: I like that, taking of something that tacit and making it explicit. Yes, I think we are already seeing a change in some of the work we do with GenX2Z, especially among younger girls; it may well change the future of how we network.

Outsourcing/Off-Shoring & KPO

Tom H. C. Anderson: I’ve been hearing more and more about KPO or Knowledge Process Outsourcing/Off-shoring from others in the field of market research as well as data mining, it seems to be a trend which has been growing as more and more companies seem to be trying to leverage skilled cheap labor, what are your thoughts on this if any in terms of data mining? Do you feel it will continue to grow?

Gregory Piatetsky-Shapiro: Clearly it will continue to grow; it’s like an economic force of gravity which drives outsourcing to Mumbai and similar areas. The US should develop skills that are harder to duplicate. Business skills are harder to offshore. Good Analytics are a combination of these skills.


Tom H. C. Anderson: In terms of Customer Segmentation 1-to1 Marketing has long been a buzz word in our industry. Do you feel this is still the direction we’re heading in (1-to-1 segmentation), or is this something that has been abandoned for more actionable, broader segmentation strategies?

Gregory Piatetsky-Shapiro: Segmentation sometimes can become even more specific than 1-to-1 because there may be multiple people on an account and each person may have different personas.
For example, there may be one Netflix account for a family, but can we figure out if the movie rating reflects the opinion of the husband, the wife, the children, or the dog?
Segmentation must be actionable; one must find the best way to segment.

Who is Leveraging Analytics for an Information Advantage?

Tom H. C. Anderson: In your experience what companies are leveraging analytics better/more?

Gregory Piatetsky-Shapiro:…To see which companies are leveraging analytics more as I mentioned before, you just have to look at who is recruiting online for what. Insurance companies, banks, Pharma (Microsoft, Travelers, etc.).

Tom H. C. Anderson: And how about by department (Market Research, Business Intelligence, Competitive Intelligence, Strategy etc.) who is making more/better use of KD/DM techniques currently? For Marketing, do you think CMO’s have a good enough understanding of these analytic techniques?

Gregory Piatetsky-Shapiro: In regard to CMO’s, I suspect they are aware of the buzz words. But probably not aware of potential. While analytics isn’t the ‘Golden Bullet’, it is very important. I see relatively few analytics/data mining job postings within the marketing department.

[Post to Twitter] 

Tags: Academia · Analytics · Anderson Analytics · Business Guru · CMO · Gregory Piatetsky-Shapiro · Interview · KDNuggets · Marketing · Marketing Guru · Methods · Networking · Off-Shoring · SNS · Segmentation · Strategy · Text Analytics · Tom H. C. Anderson

6 responses so far ↓

  • 1 gapInsedasids // Jan 13, 2009 at 11:49 am

    There are 5 houses in five different colors
    In each house lives a different nationality.
    These 5 owners drink a certain beverage, smoke a certain brand of cigar and keep a certain pet.
    No owners have the same pet, smoke the same brand of cigar, or drink the same beverage.

    The CLUES:

    The Brit lives in the Red house.
    The Swede keeps dogs as pets.
    The Dane Drinks tea.
    The Green House is on the left of the White House.
    The Green House’s owner drinks coffee.
    The person who smokes Pall Mall rears birds.
    The owner of the yellow house smokes Dunhill.
    The man in the center house drinks milk.
    The Norwegian lives in the first house.
    The man who smokes Blends lives next to the one who keeps cats
    The man who keeps horses lives next to the man who smokes Dunhill.
    The man who smokes Blue Master drinks beer.
    The German smokes Prince.
    The Norwegian lives next to the Blue House.
    The man who smokes Blends has a neighbor who drinks water.

    Who owns the fish?

  • 2 Tom H C Anderson // Jan 13, 2009 at 6:29 pm

    Thanks, that was fun. We took turns solving for it ;)

  • 3 Mark O'Hazo // Nov 6, 2009 at 8:39 pm

    The colors/nations are the pivot.

    The answer is the German owns the fish

  • 4 Educación 2.0 para formadores // Nov 20, 2009 at 9:15 am

    [...] [...]

  • 5 The Top Blog in Market Research! // Mar 29, 2011 at 9:35 am

    [...] inspired any other researchers to think about less traditional market research techniques such as data mining or text analytics, and to take social media more [...]

  • 6 Text Analytics News Interviews // Sep 7, 2011 at 2:55 pm

    [...] interview with myself and three analytics professionals who many of you may know (KDnugget’s Gregory Piatetsky-Shapiro, Social Media Today’s Cliff Figallo, and Vincent Granville of AnalyticBridge). We were asked [...]

Leave a Comment