Tom H. C. Anderson - Next Gen Market Research

A lot of us marketers are trying to better understand Social Network Services (SNS) such as Myspace, Facebook and Linkedin. Anderson Analytics has done some initial work surveying youth about this in our GenX2Z surveys and have noted some interesting trends. I don’t claim to definitively know yet exactly how SNS can best be leveraged [...]

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Just an FYI,
 
We are updating the blog. A few of your posted comments may have been deleted. We are combining the Anderson Analytics Corporate blog and my blog, and also updating the blog software. Therefore some of the old posts, and images may get deleted. We will try to add back some of the older posts later [...]

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Writing today to mention a free webinar Anderson Analytics is offering together with SPSS. Jesse Chen, Senior Consultant at Anderson Analytics will explain how a sound methodical approach–along with creative tips and tricks–can help you analyze unstructured data with better results.
Over the past three years we have developed several techniques, methodologies and best practices (AA-TextSM) [...]

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Marketing Guru Jack Trout & Tom H. C. Anderson - More Detail
[Anderson Analytics Marketing Guru Round Table Discussion V#1.2]
 
Last week we received a few follow up emails and calls about the roundtable discussion with Jack Trout. The piece was a summary of a couple calls and emails Tom and Jack exchanged on marketing and consumer insights . However [...]

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Today an article on text analytics came out in Advertising Age. You can read the article here AdAge. The article covers text analytics in general and more specifically some of the work Anderson Analytics has in screen/web-scraping or blog mining projects on sites such as Unilever’s Campaign for Real Beauty/Pro-Age and on WebFlyer/Flyertalk.com. It also [...]

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Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation
[Anderson Analytics Marketing Guru Round Table Discussion #1]
 

Jack Trout
Marketing Guru
In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The first of the series is an interview with Jack [...]

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