Tom H. C. Anderson - Next Gen Market Research™Personal Statement Writers Block Best Personal Statement Writers Personal Statement Ghost Writer Law School Personal Statement Writers Medical School Personal Statement Writers Personal Statement Writer Online Personal Statement Professional Writers Professional Personal Statement Writers Uk Law School Personal Statement Writers Block Graduate School Personal Statement Writers Personal Statement Technical Writer University Personal Statement Writers Personal Statement Writing For College Personal Statement Writing For Teaching Personal Statement Writing For University Personal Statement Writing Agency Personal Statement Writing About Hobbies Personal Statement For Creative Writing And English Writing Personal Statement Amcas Writing Personal Statement Art Personal Statement Writing Book Writer#39s Block Personal Statement Personal Statement Writing Company Personal Statement Writers.com Personal Statement Creative Writing Best Personal Statement Ever Written Personal Statement Writing For Masters Personal Statement Writing Help Writing Personal Statement In Cv Writing Personal Statement Internship Writing A Personal Statement Introduction Writing A Personal Statement In Nursing Writing A Personal Statement In Psychology Writing A Personal Statement In 3rd Person Personal Statement Writing Medicine Personal Statement Writing Nursing Personal Statement Writing Process Personal Statement Writers Review Personal Statement Writing Medical School Personal Statement Writing For Grad School Personal Statement Writing Teaching Personal Statement Writing About Yourself Personal Statement Written For You Personal Statement Wikianswers Economics Personal Statement Wiki Personal Cash Flow Statement Wiki Personal Financial Statement Wiki Personal Statement Wikihow Wiki Personal Statement Help Personal Income Statement Wiki Law Personal Statement Wiki Personal Mission Statement Wiki An Effective Personal Statement Should Wikianswers Law School Personal Statement Wiki Student Room Personal Statement Wiki Tsr Personal Statement Wiki Victim Personal Statement Wiki Writing Your Personal Statement Wiki What Is A Personal Statement Wiki Uc Personal Statement Essay Prompts Uc Personal Statement Essay Prompt 2 Personal Statement Prompts 2010 Personal Statement Prompts 2 Personal Statement Prompt 2 Help Personal Statement Prompt 3 Personal Statement Prompts For Uc Personal Statement Prompts For College Personal Statement Prompts For Cal States Personal Statement Prompts For Usc Personal Statement Prompts For Medical School Personal Statement Prompts For 2012 Personal Statement Prompts Law School Personal Statement Prompts Medical School Personal Statement Prompt Two Personal Statement Prompt Usc Word Limit On Common App Personal Statement Personal Statements For College Applications Personal Statements For College Admission Personal Statements For College Business Personal Statements For College Entry Personal Statements For Graduate College Personal Statements For College Interviews Personal Statements For Imperial College Personal Statements For King#39s College Personal Statements For Music College Personal Statements For College Scholarships Personal Statements For College Students Personal Statements For Teachers College Personal Statements For College Uk Personal Statements Law School Admissions Personal Statements Law School Canada Personal Statements Law School Length Personal Statements Undergraduate Admissions Personal Mission Statement Youtube Writing A Personal Statement Youtube Uc Personal Statement Youtube Youtube Personal Statement Writing Application For Promotion Cover Letter Letter For Promotion Consideration Letter For Promotion Congratulations Letter For Promotion Employee Letter For Application For Promotion Request Letter For Getting Promotion How To Write Application Letter For Promotion How To Make An Application Letter For Promotion Application Letter For Internal Promotion Letter Applying For Internal Promotion Request Letter For Promotion And Salary Increment Letter For Promotion Increment Application Letter For Promotion In Nursing Application Letter Of Promotion Letter For Promotion Of Employee Letter For Promotion Of New Product Letter For Promotion Of Business Letter For Promotion Of Product Request Letter Of Promotion Application Letter For Promotion To Associate Professor Letter For Promotion Position Request Letter For Promotion Or Raise Letter For Promotion Recommendation Request Letter For Sales Promotion Request Letter For Promotion And Salary Increase Application Letter For Promotion To Management Application Letter For The Promotion Letter For Promotion To Full Professor Letter For Promotion Within Company Writing An Application Letter For Promotion Cover Letter For Academic Position Cover Letter For Faculty Position Application Letter For Position Of Teacher Cover Letter For An Academic Position Application Letter For Accounting Position Application Letter For Bookkeeper Position Application Letter For Director Position Application Letter For Dean Position Application Letter For Encoder Position Application Letter For Executive Position Application Letter For Housekeeping Position Application Letter For Higher Position Cover Letter For Position In Finance Cover Letter For Position In Marketing Application Letter For Mechanic Position Application Letter For Receptionist Position No Experience Application Letter For Nursing Position Application Letter For New Position Cover Letter For Position Not Advertised Cover Letter For Position Not Posted Cover Letter For Position No Experience Application Letter For The Position Of Manager Application Letter For The Position Of Receptionist Cover Letter For Position Of Hr Manager Application Letter For Phd Position Application Letter For Qa Position Application Letter For Receptionist Position Cover Letter For College Teaching Position Application Letter For Teaching Position Application Letter For The Position Of A Secretary Application Letter For The Position Of Accountant Application Letter For The Position Application Letter For The Position Of Driver Cover Letter For Faculty Position At A University Application Letter For Position Vacant Application Letter For Vacated Position Cover Letter For Position Within Same Company Application Letter For Mba Admission Application Letter For Mba Fresher Application Letter For Mba Summer Internship Request Letter For Mba Project Admission Letter For Mba Application Letter For Business School Application Letter For An Mba Letter For Mba Acceptance Motivation Letter For An Mba Application Cover Letter For An Mba Application Application Letter For Executive Mba Motivational Letter For Mba Application Letter Of Application For Mba Letter Of Recommendations For Mba Application Letter Of Motivation For Mba Application Personal Letter For Mba Application Recommendation Letter For Mba Application Reference Letter For Mba Application Application Letter To Study Mba Letter For Mba Scholarship Application Letter To Mba Application Letter To Business School How To Write Application Letter For Mba Admission Letter For Grad School Request Recommendation Letter Grad School Cover Letter Applying For Grad School Application For Grad School Cover Letter Cover Letter Application Graduate School Application Letter For Grad School How To Write Application Letter For Graduate School Applying For Grad School Letters Of Recommendation Graduate School Application Letter Of Recommendation Letter Of Application Graduate School Recommendation Letter Graduate School Application Graduate School Application Follow Up Letter Letter With Graduate School Application Application Letter Greetings Request Letter Greetings Application Letter As Graphic Designer Graphic Designer Application Cover Letter Application Letter For Graphic Designer Application Letter Of Graphic Designer Application Letter For Post Of Graphic Designer Application Letter Graphic Designer Position Application Letter For The Post Of Graphic Designer Visa Application Cover Letter Germany Application Letter For Germany Visa Application Letter For Germany Application Letter In German Application Letter In German Language German Letter Of Application Cover Letter German Visa Application German Visa Application Letter Application Letter Master Application Letter Fresh Graduate Application Letter For Graduate Assistantship Application Letter As Graduate Trainee Application Letter For Graduate Assistant Application Letter For A Graduate Trainee Position Application Letter By Fresh Graduate Graduate Clerk Application Letter Application Letter Master Degree Letter Applying Master Degree Application Letter Fresh Graduate Engineer Application Letter Civil Engineering Graduate Application Letter For Fresh Graduate Electrical Engineering Application Letter Fresh Graduate Chemical Engineering Application Letter For Graduate School Application Letter For Graduate Trainee Application Letter For Graduate Trainee Position Application Letter For Graduate Nurse Application Letter Fresh Graduate Accounting Application Letter For Highschool Graduate Application Letter For Fresh Graduate Hotel And Restaurant Management Application Letter For It Graduate Application Letter Fresh Graduate Marketing Application Letter For Fresh Graduate Management Application Letter For Fresh Graduate In Malaysia Motivation Letter Graduate Application Application Letter Graduate Nurse Application Letter For Newly Graduated Application Letter New Graduate Application Letter Fresh Graduate Nurse Application Letter For Nautical Graduate Application Letter For New Graduate Teachers Graduate Letter Of Application Graduate School Application Letter Of Intent Application Letter For Postgraduate Studies Postgraduate Application Letter Application Letter For Graduate Assistant Position Application Letter Recent Graduate Graduate Application Letter Of Recommendation Application Letter Graduate School Request Recommendation Letter Graduate School Request Letter For Graduate School Cover Letter Applying Graduate School Application Letter Graduate Trainee Application Letter Graduate Trainee Position Application Letter Fresh Graduate Teacher Application Letter To Masters Application Letter Master University University Graduate Application Letter Contoh Application Letter Fresh Graduate Yang Bagus Application Letter As General Manager Application For General Manager Cover Letter Application Letter For General Manager Application Letter For Hotel General Manager Application Letter For The Post Of General Manager Application Letter For General Manager Position Application Letter For General Manager Post Application Letter To General Manager Request Letter Heading Application Letter Subject Heading Application Letter Assistant Head Application Heading Application Letter Application Letter Head Boy Letter Applying For Head Boy Application Letter Head Chef Application Letter Head Department Application Letter Deputy Head Application Letter For Head Girl Application Letter For Head Of Department Application Letter For Head Boy Application Letter For Head Of Year Application Letter For Head Of House Application Letter For Head Chef Application Letter For Head Nurse Application Letter Head Girl Application Letter For Deputy Head Girl Letter Applying For Head Girl Application Letter Head Nurse Application Letter Head Of Year Application Letter Head Of Department Application Letter Head Of Faculty Application Letter Of Head Nurse Application Letter For Head Of Science

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace

April 5th, 2008 · No Comments

21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace.

For anyone trying to target Gen Y online marketing is critical. If you can get someone to come to your website then you can show them your product service the way you want for much longer than you can on TV, with less distraction.

An important part of online advertising other than banner ads etc. is a viral SNS (Social Network Service) such as Facebook, MySpace, Hi-5 etc. While Anderson Analytics Annual GenX2Z College survey showed Facebook overtaking MySpace in popularity among the 18-24 year old demo last year, we also saw that over half of them, especially the women, use multiple SNS. Therefore a good SNS campaign should not be limited to only Facebook or MySpace, but include both.

This week 4 movies targeting this demographic opened in theaters, “21″, Stop-Loss, Run Fat Boy Run, and Superhero Movie. “21″ and Superhero Movie are opening in more theaters than the other two.

Anderson Analytics Facebok Movies 

From our work with GenZ2Z we know Gen Y likes humor/comedy, and that gambling is popular, cool and sexy. However we also know that Gen Y has not been very concerned about the war in Iraq. Therefore Stop-Loss is a bit of an underdog and is looking for a WOM lift. I have been paying special attention to how these movies are doing as all have an online SNS/Viral campaign of some sort including Facebook fan pages.

Number of theatres

I actually think Stop-Loss has handled theirs particularly well, their site looks good, has good music and importantly, links to not only Facebook and MySpace, but also a mashup application which allows users to create their own movie trailers which they can then share with friends or upload to sites like Youtube. It’s important to engage Gen Y and give them ownership, and the mashup application is an attempt at this. Superhero Movie site is the worst, and has poor SEO to boot.

On Facebook three of the movies, Stop-Loss, 21, and Run Fat Boy Run all have applications to share with friends as well. 21 has a blackjack game you can enter and “play for your own glory or the glory of your school”. Run Fat Boy Run has a more “playable” game were you pop blisters on your foot, gross, but easy to play and memorable. The Sop-Loss application allows you to send an American flag to your friends.

I think here Stop-Loss could have done a better job perhaps. I think it may have been a mistake to not take a serious topic such as war/stop-loss more seriously. Sending an American flag to your friends might be cute for some, like the pirates vs. ninja requests. But Gen Y is savvier than you think, and I think if perhaps the Stop-Loss marketing team added in a political component, turning the Facebook application into a viral SNS petition that was automatically sent to your senator, this may have worked better? Haven’t seen any real serious applications on Facebook yet, but someone has to be first…

I asked Kimberly Pierce, director of not only Stop-Loss but before that Boys Don’t Cry (1999). She said “I am happy to say we are holding in the theaters and gaining an incredibly passionate and growing grass-roots following for the movie. Audiences are writing into our websites (SOUNDOFF, FACEBOOK, MYSPACE) passionate responses about the movie and its effect on them.

Soldiers and their families are saying it authentically portrays their lives (in combat and upon coming home); people with no connection to the military are saying it’s opening their eyes to something important that’s happening to the rest of America. And they are asking what they can do to help.

People DO care deeply about the soldiers, their families and the effect this conflict is having on them, and they are enjoying a story that brings them inside these relationships. We just have to keep connecting with them.”

I hope she’s right. It’s always nice to see youth take an interest in society and politics. However I conducted a quick poll today and Stop-Loss is still a distant third.

Anderson Analytics GenX2Z Movie Poll

Perhaps this weekend and next it will pick up more viewers, as of today Saturday April 5 2008 6:00PM EST only 1% of 18-24 year olds on Facebook reported having seen Stop-Loss (compared to 14% for “21″). [Margin of error +/-6.58%]

It seems that those who want drama/action are going to 21, those who want comedy are going to both Superhero Movie and Run Fat Boy Run (there is considerable cross over between these two with many seeing both of these).

To Gen Y marketers out there, I think it’s important to look at what your competition is doing, but also try to think about how you can do things differently/better.

- Tom

[Post to Twitter] 

Tags: Advertising · Anderson Analytics · GenX2Z · Marketing · Networking · PR · SNS · Surveys

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment