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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Stop-Loss Ad Agency Deserves Credit – Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly

April 8th, 2008 · No Comments

Stop-Loss Ad Agency Deserves Credit - Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
Two posts in one day, I know. Still I wanted to give you an update on my April 5th post about the movies slugging it out on Facebook this past week. I’ve been keeping my eyes out for the box office numbers for the weekend, but didn’t find them till today on Yahoo!. These results show 21 doing best with $15,337,418 weekend gross followed by Superhero Movie $5,417,920, then Stop-Loss $2,271,595 followed by Run Fat Boy Run $1,368,124. This may not be so surprising.

However, what was really exciting was that as I predicted, the efforts the Stop-Loss marketing on Facebook seems to be paying off. I already mentioned last week that Stop-Loss was getting an un-proportionate number of fans joining their fan page on Facebook. Also their flag application (while it could have been more exciting) had been sent to over 100,000 friends by fan page members. I subsequently conducted a poll among 200, 18-24 year olds on Facebook asking which movies they had seen. Yesterday I repeated the poll after the weekend and found that the ONLY movie with a statistically significant increase 1% last week VS 8% today was Stop-Loss! (significant difference at the 95% confidence interval) [see chart below]

Anderson Analytics Stop-Loss Analysis

This is exciting as it proves online viral campaigns on SNS sites such as Facebook can be worth the effort. Stop-Loss had more community discussion on their page than any of the others and director Kimberly Peirce was even participating in the discussion real-time.

Congratulations to Kimberly and Paramount’s/Stop-Loss’s Advertising Agency for realizing that an online viral strategy can pay off if executed correctly!

I’ll mention this in my presentation on youth advertising later this week. I still think there are ways you could execute this even better though.

Anyway, I wish you continued success, Good Luck

-Tom

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Tags: Advertising · Anderson Analytics · Branding · GenX2Z · Marketing · SNS · Strategy · Surveys · Tom H. C. Anderson

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