Tom H. C. Anderson - More Than Market Research

In Miami, “Blue Ocean Strategy” is more appealing than “Permission Marketing Strategy” 

I’m in Miami on business. But it’s time for a break in the afternoon. I head down to the beach for some light reading.

Seth Godin was the favorite Marketing Guru in the recent Marketing Trends Survey Anderson Analytics conducted with MENG (Marketing Executives Networking Group) among senior level marketing executives. So I’m reading Seth’s book Permission Marketing. Good news, exactly what Anderson Analytics has been doing. Of course there’s a few tricks I can learn.

But Seth Godin’s strategies get competition as I start thinking Chan Kim’s “Blue Ocean Strategy” (taking a dip) might be more appealing?

Notice even here at the beach you can’t get away from all the “interruption based marketing” Seth Godin talks about in his book. The Airplane with banner advertising keeps flying by “Happy Hour at local XYZ hotel tonight!”.

Beach vendor trying to sell straw hats to us. Signs for everything from beach chairs, umbrellas, cabanas, snacks, drinks, Jet Ski…

My wife seems impenetrable to interruption marketing - at least for the moment.

Blue Ocean wins - I go for a dip. 

-Tom