Tom H. C. Anderson - Next Gen Market Research™academic writing in english hull
resume writing services in massachusetts
administrative assistant duties cover letter
john stuart mill essay on individuality
critical thinking and clinical decision making in critical care nursing
how long should your personal statement for graduate school be
cover letter best candidate
1984 george orwell en espanol
cover letter email cold
research paper requirements apa
literature review library
essay about uae development
crt week 7 critical thinking quiz
uc personal statement biology
high quality custom essays
successful college admission essays
cover letter accounting field
buy custom research paper
essay how much words
college admission essay for uf
criteria in judging essay
cover letter best regards
essay writing service buyessay org
essay the meaning of abortion
executive resume writer dallas
resume writing for homemakers
cover letter in retail sales
cover letter harvard economics
i want to buy an essay
how much does it cost to hire someone to write a business plan
literature review for biology
law school admissions essay help
essay 1500 words how many pages
medical personal statement editing
cover letter in email body
parts of a research paper explained
cover letter for career change to sales
essay on the man he killed by thomas hardy
pediatric physician cover letter
essay on development of bihar
cover letter with pay history
discursive essay introduction
short creative writing quotes
jackie robinson justice at last essay
creative writing colleges best
essay about capitalism a love story
essays for sale linkshtml
essays on service
graphic design cover letter help
websites that sell term papers
motivational speeches for sales staff
resume writers nyc reviews
case study business management
case study report
creative writing vs english major
letter of recommendation help sydney
5 paragraph essay prompts middle school
how to make an effective essay introduction
term paper body
jefferson university personal statement
buy college level papers
help create a thesis statement
cover letter i look forward to hearing from you soon
good objective for resume with no work experience
comparative case study qualitative research
essays on service to humanity
cover letter for resume with salary requirements
essay for hunter college
writing a argumentative essay
writing a literature review unc
suggestions for writing admission essays uga
cover letter for internship architecture position
critical thinking training ppt
personal statement for pharmacy and medicine
resume writing services winston salem nc
kite runner movie vs book essay
case study data analysis
crucible important quotes each character
buy paper online canada
making cv from linkedin
cover letter teacher high school
research paper inserting quote
expressions dissertation francais
essay about kite runner
writing custom functions in excel 2010
research paper steps
application letter bank cashier
writing scholarships for college students
digest college application
when i write my master thesis john k samson lyrics
importance of literature review in nursing research
essayedge promo
essay on the daily routine
sales cover letter help
3m culture case study
ma thesis paper
customer case study wiki
cover letter inventory management specialist
best critical thinking movies
creative writing scholarships in california
cover letter appropriate length
writing a research essay thesis
help write biography
how does critical thinking help writing
ocr critical thinking jan 09 mark scheme
easy essay writing
case study video advertising
resume writing services monster review
personal statement depaul
creative writing mfa colorado state university
ghostwriter rjd2 album
12 angry men literary essay
body paragraph of argumentative essay
a 2000 words essay
essay about meaningful life
assignment service marketing
resume objective quality assurance engineer
essay on role of press in india
argumentative essay for college
consulting case study interview prep
easybib jstor citation
mla citation poem anthology
netflix inc case study
revising essay
help with essays for college
online conspectus writing service
good describe yourself essay
term paper on xrd
writing a case study essay
in text citation dictionary
college essay length 2012
case study ptsd veteran
how to write a paper proposal mla
personal statement for college application
personal application letter university
creative writing barnard
can you write my paper for men
top rated essay writing websites
case study 3 my paint application
science fair research paper citations
conclusion dissertation bonheur
literature review definition english
sending your cover letter via email
creative writing schools ohio
louisiana purchase essay
cover letter veterinary internship
essays in english literature from the renaissance to the victorian age
personal statement degree application
essay on terrorist groups
nike grid case study
can you buy essays online
case study conference buffalo
enduring love essay help
writing discussion in research paper
mla citation journal no author
book review about education
how to write a college admissions essay about yourself
application letter of jollibee
book review prayers for sale sandra dallas
pillsbury cookie challenge case study analysis
cover letter for music teachers
monster india resume service reviews
executive abstract writing services
writing a descriptive essay powerpoint
writing a report research paper
kindergarten creative writing paper
should my college essay have a heading
best synopsis writing services for students
essay writing experts
argumentative essay conclusion paragraph
personal statement nursing mature student
custom essay cheapest
dissertation literature review wiki
essay about life of a teacher
jet application reference letter
professional cv for engineers
top 10 essay writing sites
cv and cover letter wiki
cover letter for i601 waiver
i didnt do my homework
essay unity in diversity
difference between literature review and experimental report
10 best curriculum vitae writing services
essay on paper vs plastic
application letter for identity card
book review history
write scholarship application essay
judicial review article 1
case study on medical waste
application letter master university
do descriptive essays need a thesis
essay 5000 words
personal statement more than 500 words
technical research paper abstract
daily english news papers in india
order dissertation proquest
film essay thesis statement
cover letter for i765

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.

April 12th, 2008 · 1 Comment

Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.

On Wednesday Night I drove by Burger King Headquarters. They’re located down here in Miami.


Then Thursday I spoke about Marketing to Gen Y (Millennials or whichever name is your current favorite) at AdFed Miami. Strangely I didn’t meet anyone from Crispin Porter + Bogusky, the large Ad Agency down here that I understand handles the Burger King account. I wanted to ask them some questions about the King-Clown advertising.

It seems there’s been a lot of press about the success about that campaign in advertising trade media. The problem is, ads should be created to sell the products, not to win awards because other “Creatives” think they’re cool. The question is what impact does it have on the target demographic?

Anderson Analytics GenX2Z has been tracking unaided top of mind brands and advertising among this demographic since 2005. While in 2005 I think the ads featuring the King Clown running a touchdown was received well among males in this demographic (see chart below n=1000/semester), females did not respond well, and in subsequent years this advertising campaign got even weirder alienating even the males. Burger King is doing what Geico has been doing recently with their cavemen. Trying to be too cool, and confusing the message.

Burger King, Weird/Confusing:


Geico Caveman, Weird/Confusing & Overused:


Are they selling more burgers with the clown? Or is the campaign doing more harm than good? Polling 100 18-24 year olds on Facebook makes it seem that preference for Burger King and McDonalds is fairly neck in Neck.

Chain Prefference:


By Gender:


On the other hand, asking the 100 who has better advertising, McDonalds or Burger King and McDonalds wins. The difference is even larger when you break out by gender.

Better Advertising:


By Gender:


Not that McDonalds advertising to this demographic should receive any awards either. Looking at how their advertising has been received over the past 3 years (green are good comments, red are negative comments), McDonalds also makes a critical mistake. They are trying to tell people their food is healthy “come on” say Gen Y, “who would go to McDonalds for healthy food, who do they think they’re fooling”. McDonalds isn’t selling health food, and telling this demographic that they have healthy food is seen as untruthful and harms trust. McDonalds should learn to be more honest, “who do you think your’re fooling”.


As far as burger advertising is concerned, both Burker King and Mc Donalds could learn from White Castle when advertising to this demographic. Using humor, even shock-humor (think reaper commercials; the opposite of healthy) elevating your brand to cult status seems like a more effective approach. And if Facebook Fan pages are telling, which I believe they are, then White Castle is certainly doing well associating themselves with Harold and Kumar.


Still in Miami today, blog entry from the pool, could get used to it down here.


[Post to Twitter] 

Tags: Advertising · Anderson Analytics · Branding · GenX2Z · Marketing · Tom H. C. Anderson · Uncategorized

1 response so far ↓

Leave a Comment