Tom H. C. Anderson - More Than Market Research

Anderson Analytics’ GenX2Z - Marketing to Generation Y Presentation.
I very much enjoyed speaking at the Miami AdFed last week. I hope you found the material useful.
As I’ve had a few additional requests for copies of the presentation, and because it’s 87 slides long and quite graphic heavy, I’m posting it here temporarily in PDF format rather […]

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On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.

I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth […]

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