According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail
In this month’s Research World (ESOMAR) magazine there’s an interesting review of a study done by McKinsey among Europe’s leading companies and how they are coping with market change. The results are very similar to those [...]
High Performing Companies all use Text Analytics and don’t Mix their Segmentation and CRM?
April 29th, 2008 · 3 Comments
Tags: Analytics · Anderson Analytics · Marketing · Methods · Segmentation · Strategy · Surveys · Text Analytics · Tom H. C. Anderson
