Tom H. C. Anderson - Next Gen Market Research

On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.

I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth [...]

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Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.
On Wednesday Night I drove by Burger King Headquarters. They’re located down here in Miami.
 
Then Thursday I spoke about Marketing to Gen Y (Millennials or whichever name is your current favorite) at AdFed Miami. Strangely I didn’t meet anyone [...]

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In Miami, “Blue Ocean Strategy” is more appealing than “Permission Marketing Strategy” 
 
I’m in Miami on business. But it’s time for a break in the afternoon. I head down to the beach for some light reading.
 
Seth Godin was the favorite Marketing Guru in the recent Marketing Trends Survey Anderson Analytics conducted with MENG (Marketing Executives Networking [...]

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Stop-Loss Ad Agency Deserves Credit - Realizes Viral Strategy on SNS (Facebook) Pays Off When Done Correctly
Two posts in one day, I know. Still I wanted to give you an update on my April 5th post about the movies slugging it out on Facebook this past week. I’ve been keeping my eyes out for the [...]

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For those of you in the Miami area, I’ll be speaking about Marketing to Generation Y (College Students) this coming Thursday April 10th. The talk will be at Chocolate on 2091 Coral Way 7pm-10pm. I’ve been invited down by the Advertising Federation of Greater Miami, and I understand the Fort Lauderdale AdFed chapter has also [...]

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21, Superhero Movie, Run Fat Boy Run and Stop-Loss marketers battle over Gen Y (18-24 year olds) on Facebook and MySpace.
For anyone trying to target Gen Y online marketing is critical. If you can get someone to come to your website then you can show them your product service the way you want for [...]

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For anyone who wasn’t sure (and judging by some of the posts I saw elsewhere linking back to yesterdays post, there were some), yesterdays “UN acquisition of Facebook.com” post was an April fools joke.I had started writing one which was more market research oriented, but it was tricky as I didn’t want to offend anyone [...]

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