Thinking Pink, How Important is it Really? Unless you are Oprah Perhaps not Very
There’s been a lot of talk and several books written the last few years on segmenting by gender and targeting the most important consumer “women”. When I was consulting at Starwood a few years ago they even had the author of “Think [...]
Oprah for President – How Important is Gender Segmentation These Days?
May 1st, 2008 · 4 Comments
Tags: Anderson Analytics · GenX2Z · Marketing · Segmentation · Surveys · Tom H. C. Anderson
