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BMW’s Marketing Department May Have a Screw Loose

May 15th, 2008 · 15 Comments

CRM BMW Style

Just like most hotel chains high end car manufacturers/dealerships have gotten on the customer satisfaction survey band wagon in recent years. This makes perfect sense of course.
A few years ago I understand BMW even paid Peppers & Rogers Group a bunch of money to help them understand their customer service marketing better. Not sure [...]

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Tags: CGM · CRM · Customer Satisfaction · Don Peppers · Loyalty Marketing · Surveys · Tom H. C. Anderson