Coupons are an important part of the marketing mix for many CPG companies. Lately though, like with most advertising, this marketing tool also gets lost in the noise. It seems they target a certain type of customer giving them a discount with little benefit elsewhere.
Yesterday we had lunch at California Pizza Kitchen and they did […]
Interesting, More Effective and Creative Use of Coupon Promotion
May 16th, 2008 · 3 Comments
Tags: Advertising · Marketing · Promotion · Tom H. C. Anderson
