Tom H. C. Anderson - Next Gen Market Research

Happy Memorial Day Weekend!

In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics will be speaking at.

With the increased interest in text analytics most of our talks this summer will focus on how to leverage text mining in both market research and for competitive intelligence:

In today’s competitive battlefield, innovation is no longer an option…
ESOMAR INNOVATE - June 16-18, 2008 in Copenhagen, Denmark, will explore innovation from 2 perspectives:
1. Research as a powerful driver of innovation for client companies
2. Innovative developments in the market research industry
At the event, Tom H. C. Anderson will be presenting his paper Text Analytics in Market Research: Gaining an Innovative Advantage. Interesting case studies will be shared.

The A/R/T Forum continues to bring leading researchers from academia and industry together to exchange ideas, discuss new methodologies, and to provide an overview of standard practices.

At the 19th Annual Advanced Research Techniques Forum, hosted by the American Marketing Association (AMA), on June 15-18, 2008 in Asheville, NC, Anderson Analytics Senior Consultant and Developer, Jesse Chen, will conduct a poster presentation on Leveraging Advances in Text Analytics for Market Research.

On July 9, 2008, the Connecticut Chapter of SCIP (Society of Competitive Intelligence Professionals) will host Tom H. C. Anderson, who will speak on Text Analytics and Competitive Intelligence. Tom’s article From Unstructured Text to Valuable Insights: Leveraging Text Analytics to Meet Competitive Intelligence Needs was published in the February 2008 issue of Competitive Intelligence Magazine. (Venue TBD)
Have a great weekend and I hope to see you at one of these conferences/talks!

-Tom