Tom H. C. Anderson - Next Gen Market Research

NAFC (#$%*) - What are your rules for attending/speaking at conferences?
This weeks Advertising Age polled readers on whether or not marketing conferences have become irrelevant, 61% of readers said yes.

A few interesting reader comments were included:
Peggy Kennedy, FRCH Design: “Same shit, different PowerPoint”
Matt Johnson, Intermedia Outdoors: “What’s presented at conferences is nothing different than what [...]

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Election Campaign Battle Moves to Mother’s Day Card Isle 
It’s Mother’s Day tomorrow and I happen to be down here in our nations capital, and along with so many others I’m looking for a last minute Mother’s Day card. It seems the card isles at Target are also a key battle ground for the candidates. This [...]

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I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Joshua asked us a few interesting questions about Text Analytics/Text Mining. I’ve posted the Text Analytics News summary of the [...]

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Business Guru Tom Peters, inspired by a book by the book Hostmanship: The Art of Making People Feel Welcome (by Jan Gunnarsson and Olle Blohm), wrote about focusing on employees rather than customers and in that way raising customer satisfaction (specifically in the hospitality industry).
Having worked with several clients in the hospitality industry in the [...]

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Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?

Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.

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It’s Cinco de Mayo and as I wonder about Absolut sales I realize we’ll probably never really know - only Pernod knows… 
I wasn’t going to post about the “Absolut World” ad Campaign again, but since it is Cinco de mayo today I couldn’t resist checking in on it. As I expected the negative posts about [...]

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Facebook and Linkedin to Offer Market Research? 
It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 2000 at the beginning of the dotcom boom. I was hired by Snowball.com (now IGN.com) to help start a market research vertical Iquestics.com. It was to [...]

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I started this blog partly because Anderson Analytics was doing a lot of text mining projects, some of which involved blog data, and I wanted to learn more about blogging from the bloggers POV. I’ve learned a lot about the positive aspects of blogging already like SEO and the web traffic benefits. However, as if [...]

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Western Wats (from 801-437-3150) has been calling the last couple days. I finally answered the phone, it was a political survey. They asked the typical screener disqualification questions “Do you work for a political party, the government, a newspaper…” Surprisingly this time they didn’t include “a market research company”. I always tell my clients this [...]

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