I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a [...]
An End to the Professional Panelist and the 45 Minute Survey?
June 5th, 2008 · 4 Comments
Tags: Market Research · Methods · Panel Sample · SNS · Segmentation · Surveys · quality
