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Marketing Guru Don Peppers and Tom H. C. Anderson Discuss Segmentation, CRM and State of 1 to 1 Marketing

June 6th, 2008 · No Comments

Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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Tags: Anderson Analytics · Business Guru · CRM · Customer Satisfaction · Don Peppers · Interview · Market Research · Marketing · Marketing Guru · Segmentation · Tom H. C. Anderson