Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being [...]
First Day Update from ESOMAR Innovate
June 17th, 2008 · 2 Comments
Tags: Anderson Analytics · Conferences · GenX2Z · Market Research · Marketing · Methods · Strategy · Tom H. C. Anderson
