Tom H. C. Anderson - More Than Market Research

I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!

My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from 2005, an e-commerce segmentation with projective techniques from 2006, and a CGM case from 2007, and suggested an approach we have developed to analyze highly unstructured data.

Apparently I had saved rehearsal timing within my presentation file so the presentation was “running away from me” i.e. advancing on its own. Mental note to self and warning to anyone else who is running a PowerPoint presentation, make sure to NEVER save the timing. Kind of funny in retrospect.

Also nominated was Serious Play - Innovation in the Digital Space presented by MTV/Nickelodeon’s Alison Bryant. Congratulations Alison! I mentioned her presentation in yesterdays post.

There were several other great presentations at the conference. I hope to summarize a few of them here later if I have time. Heading off to Sweden tomorrow for Midsummer!

Tom