Tom H. C. Anderson - Next Gen Market Research

Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off with claiming “Starbucks is Officially Dead” and has become McDonalds. His presentation Deliberate Innovation stressed the difference between simply “doing innovation vs. being [...]

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I’m in Copenhagen this week for the ESOMAR Innovate conference.
It’s actually been almost two years since I’ve been here in Denmark. You’ve got to love a country where it’s ok to drink beer at 8:00am and where your waitress at a four star restaurant suggest you start your lunch off with shots (schnapps of course). [...]

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Do We Need to Understand More About Indian Culture?
Having traveled and lived abroad as much as I have, and also having conducted so many research projects globally, I feel I know quite a bit about various cultures, religions and politics around the world. Still I was surprised by a small article in yesterdays’ local paper [...]

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50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our [...]

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Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his [...]

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I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that will machine fingerprint survey takers.
Technically this will eliminate anonymity and it should be possible to know how many times someone takes a [...]

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As I’ve mentioned in a previous post I’ve been volunteering on the board at the Stamford Historical Society and therefore I’d like to mention an upcoming event which you may find interesting if you live in the area. The press release is below. All are welcome.- Tom

Enjoy history, scenic gardens, and art! Join The Stamford [...]

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I’m often asked my opinion on what I think Web 3.0 (or whatever the preferred name for the future of the web is) will look like. I have seen some trends which I think may grow over the next couple of years. I thought I would bring a few of them up and ask if [...]

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