Tom H. C. Anderson - More Than Market Research

Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by the Connecticut chapter of SCIP (Society for Competitive Intelligence Professionals). I’ll be covering text analytics overall briefly and then move on to some specific case studies with a mix of market research and competitive intelligence applications.

Below is additional information from SCIP including registration on their site. Hope to see some of you there!

-Tom
Text Analytics for Competitive Intelligence and Market Research

Date: July 9th, 2008 - 5:30 PM - 8:00 PM

Location: UConn-Stamford Campus, Room 107

Directions: http://stamford.uconn.edu/maps.htm

Cost: $35.00 - SCIP members, $45.00 - non-members, $20.00 - Students
(includes Light Hot & Cold hors d’ouvres and refreshments)

Register at: http://members.scip.org/scriptcontent/BeWeb/events/eventdetail.cfm?&PRODUCT_MAJOR=CTSNE0708

Information: Fred Wergeles, CT Chapter Chair, 860-408-9093, Email Fred [at] IntelStrategy.com

Presentation:
Text Analytics allows research professionals to finally gain insights from the majority of data collected in business (80% which is in unstructured/text format). Learn how Anderson Analytics, the first consultancy to harness the new technology in ad-hoc research has leveraged the technique in a wide range of situations. Case studies will be discussed including work done with Starwood Hotels and Unilever.

Speaker:
Tom H. C. Anderson is founder of Anderson Analytics, a next generation research firm which leverages new technologies such as data and text mining with traditional market research techniques.

Mr. Anderson has presented extensively on text analytics over the past few years at industry and academic events. Anderson Analytics methodologies and best practices have been covered in several journals and text books this year including Business Research Methods 10e and Qualitative Market Research - Approaches and Applications.

He received an MBA with honors from the University of Connecticut, and a Masters in Economics with honors from Lunds Universitet, Sweden.