Tom H. C. Anderson - More Than Market Research

Heading to my local Starbucks this morning I was shocked to see a very long line. Are they giving out free coffee? Even if they were, the line wouldn’t be this long.

The line was actually for the AT&T store next door. I had forgotten that today the new iPhone 3G went on sale. My wife was aware and had asked me just last night if we should get one. “It’s faster, better, and twice as cheap as the original!”

Sitting there drinking my coffee I was looking at the line and admiring the marketing efforts of Apple. As a market researcher I was also trying to determine what if anything the customers had in common. It was difficult, there were people of all ages and ethnicities. I would say generally a few less corporate looking types - which I guess is the point.

The iPhone is what everyone who doesn’t want to be like everyone else has to have, LOL

Will you be getting one?

-Tom