Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I [...]
Tags: Market Research · Panel Sample · Surveys · quality
Tom H. C. Anderson RSS 
Next Gen Market Researcher
Eliyahu M. Goldratt 
Optimization Guru
Dan Ariely 
Marketing Guru
Alf Rehn 
Innovation Guru
Martin Lindstrom 
Marketing Guru
Grant McCracken 
Futurist and Culture Guru
Jonah Lehrer 
Neuro Science Guru
David M. Scott 
PR Guru
Seth Godin 
Marketing Guru
Al Ries
Branding & Positioning Guru
Guy Kawasaki
Business & Marketing Guru
Laura Ries
Branding Guru
Jack Trout
Branding Guru
Don Peppers 
Marketing Guru
Gregory Piatetsky Shapiro
Data Mining Guru
© 2006–2007 Tom H. C. Anderson - Next Gen Market Research — Sitemap — Cutline by Chris Pearson
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
