Tom H. C. Anderson - More Than Market Research

Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I never thought I was trading data quality for cost savings”

If anyone has a copy or could tell me where to find it on the web that would be great. Alternatively if you saw the presentation and know of the specific issues she ran into I would appreciate any info.

Will share what I can

Thanks

Tom