Tom H. C. Anderson - Next Gen Market Research

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Conjoint & Discrete Choice

July 22nd, 2008 · 2 Comments

This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say.
Made me wonder what proportion of market researchers have ever conducted a conjoint, and among those that do use them what the most popular [...]

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