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How Reliable is Google Trends?

July 25th, 2008 · 5 Comments

In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like Microsoft and Yahoo, and then looks at specific themes or verbatim concepts such as marketing research:

“Since mid-2003, there has been a steady decline in [...]

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Tags: Analytics · Market Research · Methods · Text Analytics · web 3.0