Tom H. C. Anderson - Next Gen Market Research

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Reasons for Conducting Web/Screen-Scraping and Text Analytics

July 27th, 2008 · No Comments

Today’s Reason - Fighting CGM (Brand Terrorism)
I’ve been working a lot lately on SNS (social network) analysis and also of course on CGM (consumer generated media) analysis using text mining techniques.
I usually tell our clients that they should be thinking not about where to use text analytics, but rather the question should be where not [...]

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Tags: CGM · CRM · Market Research · Methods · SNS · Text Analytics · Web/Screen-Scraping · web 3.0