Tom H. C. Anderson - Next Gen Market Research

Quarter four has barely started and I’ve already committed to 3 conferences. Tomorrow morning I’ll be heading up to Montreal for the ESOMAR Annual Congress. I’ve been nominated for an award, so crossing my fingers.

At their last conference, ESOMAR Innovate, in Copenhagen I had heard good things from a client about one of the workshops called Insight Generation which is taught by and used at Unilever. Unfortunately the workshop in June was actually sold out, so this time I signed up early and will actually attend two days of workshops before the conference begins (a workshop on Semiotics as well).

Two other conferences I’m looking forward to are:

Tendensdagen, translated “Tendency Day” or “Trends Day” is Sweden’s largest marketing conference, over 600 Swedish marketers in attendance. I’ll be speaking on Text Analytics in Marketing and it will be nice to be in Stockholm again.

The other conference I’m really looking forward to is the MRA 2008 Fall Conference and RIF. I will be presenting some very interesting insights from a project we are doing on Insights Via Social Networking Systems. Anderson Analytics has partnered with LinkedIn and SPSS on this very exciting project and the data so far looks very interesting.

Unfortunately most US citizens attending the MRA conference November 3-5 in Las Vegas will miss the presidential election. This being one of the most exciting elections in some time, MRA was good enough to post links for how to obtain absentee ballot. Link here: http://www.longdistancevoter.org/

Let me know if you will be at any of these.

-Tom

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