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Psychology in Marketing

October 16th, 2008 · 1 Comment

Anderson Analytics’ Tom H. C. Anderson and Holly Morrel Discuss Psychology in Marketing 

Dr. Holly Morrell
Senior Consultant Psychology
Anderson Analytics, LLC
Marketing Research isn’t just about statistics, it also very much about psychology. Expertise in the field of psychology is not useful only in qualitative research and survey design, but even some of Anderson Analytics’ more data driven [...]

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