Tom H. C. Anderson - More Than Market Research

Scandinavian Brand and Product Innovation… and tips for marketing to the Swedish melting pot
 
I had the pleasure of attending and speaking at Tendensdagen (Tendency/Trends Day) yesterday in Stockholm. It’s the largest marketing conference in Sweden with over 600 in attendance. There were several interesting speakers, and I may interview a couple of them here in the [...]

[Read more →]