Tom H. C. Anderson - More Than Market Research

Social Network Sampling for B-B Market Research (Anderson Analytics Now Offers Clients LinkedIn B-B and High Income Sample)

We recently conducted a thorough analysis of LinkedIn network data as well as survey responses collected among its members. The largest business network in the world, LinkedIn’s size and perhaps more importantly, its social network properties appear to be an ideal solution to some of the data quality concerns which have faced our industry. I am convinced that LinkedIn is one of the best available sources of B-B sample and am very excited that Anderson Analytics is among the first firms already able to offer our clients access to this sample.

Read LinkedIn’s press release here

More to follow…

Tom