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How to Measure Emotions in Branding and Advertising Research

November 23rd, 2008 · 3 Comments

Inside Anderson Analytics - Holly Morrell
Today I thought I’d continue my discussion (from last month) with one of our psychology experts, Holly Morrell.
TOM: Holly, a lot of our clients are interested in measuring psychological attributes or emotion within their ads etc. How can we measure emotions?

HOLLY: Emotions influence consumers’ decisions about which products or services [...]

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