Tom H. C. Anderson - Next Gen Market Research

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research header image 6

Maximize Your Market Research Investment in a Recession

November 26th, 2008 · 3 Comments

 
 
 
I wanted to write today to wish everyone a Happy Thanksgiving and also to share some insights from a recent report I read.
Like everyone else, market researchers are being forced to cut back their budgets in this difficult economic environment. A recent white paper by Forrester Research “Ten Ways to Recession-Proof Market Research” provides some [...]

[Read more →]

Tags: Analytics · Anderson Analytics · Market Research · Methods · Off-Shoring · Panel Sample · Price · Strategy · Surveys · Text Analytics · Tom H. C. Anderson · quality