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Market Penetration of Social Media - Who Uses Twitter?

January 13th, 2009 · 3 Comments

Is there a Twitter Resurgence? Not Sure, But I’m Willing to Give it Another Try!

According to recent studies Anderson Analytics has conducted among the US Online population we have approximated use of social networking at about 40%. In terms of popularity, MySpace is actually still in the lead at around 30%, followed by Facebook at about 20%. LinkedIn has about 4% penetration and all others including Twitter are used by less than 4%.

Therefore I’ve been amazed that lately there  seems to be a lot of renewed interest in Twitter both in the news as well as among market researchers in the Next Gen Market Research board on LinkedIn.

 I signed up for a Twitter account some time ago here http://twitter.com/TomHCAnderson  (feel free to friend/follow me). But haven’t really used it much. I’m just starting to get back into it a bit now as I’m curious to see how useful it may be for text mining/market research, as well as to better understand the types of users vis-à-vis other networks.

For those of you also interested in getting into/learning more about twitter and setting up an account, or even if you, like me, have an account and want to energize it a bit I highly recommend reading one of Guy Kawasaki’s blog entries about it here: How to Use Twitter as a Twool. Guy has been a strong proponent of Twitter for quite some time now.

On a side note, ever since I interviewed Guy on this blog last year I’ve tried to stay in touch with him and what he has been doing online.  One of his passions is Alltop, a “digital magazine rack” of popular topics. These are great for anyone who blogs or just wants to keep on top of industry news. Some of these may interest you:

http://mostpopular.alltop.com/

http://marketing.alltop.com/

http://branding.alltop.com/

http://socialmedia.alltop.com/

 

Also, getting back to the original purpose of this post, please do let me know if there are any specific tweeters related to market research worth following?

-Tom

[Post to Twitter] 

Tags: Anderson Analytics · CGM · GenX2Z · Guy Kawasaki · Linkedin · Market Research · Marketing Guru · Methods · Networking · SNS · Text Analytics · Tom H. C. Anderson · web 3.0

3 responses so far ↓

  • 1 Sabrina Roberts // Jan 13, 2009 at 4:58 pm

    I had heard of Twitter a couple of times but never paid much attention. Then suddenly it was mentioned in several different trade eNewsletters I receive; all within the same month. The articles forced me to reconsider other social media tools as well, like Facebook.

  • 2 Richard McLaughlin // Jan 17, 2009 at 1:52 pm

    I am looking for some stats on Twitter Market Penetration by country and have not found anything. I did find this post (obviously) and started to follow you and I stumbled it.
    @_McLaughlin

  • 3 Kevin Stirtz // May 22, 2009 at 1:59 pm

    Hey Tom - here’s another angle on the “who Twitters?” topic. I’ve ranked all 50 USA states by their Twitter Penetration. It’s based on active users tracked by Twellow.com. Washington state, Mass. and Oregon are 1,2 &3. California is #8 and, gasp, Tennessee is #10. More here: http://amazingserviceguy.com/1586/customer-service-training/ranking-states-by-twitter-users/

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