Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]
Al Ries talks to Tom H. C. Anderson about Marketing…
January 29th, 2009 · 5 Comments
Tags: Advertising · Al Ries · Anderson Analytics · Branding · Business Guru · Interview · Jack Trout · Laura Ries · Loyalty Marketing · Market Research · Marketing Guru · Methods · PR · Positioning · Tom H. C. Anderson · web 3.0
