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David Meerman Scott speaks to Tom H. C. Anderson about PR

February 7th, 2009 · 8 Comments

 
Anderson Analytics Marketing Guru Round Table Discussion, with David M. Scott
Market researchers are often in a great position to provide good PR for their clients. However often the resulting press release gets watered down to cover uninteresting detail about the company product or agenda. Do today’s corporate PR/Communications people think they are Advertisers? Perhaps that’s [...]

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