Tom H. C. Anderson - Next Gen Market Research

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Even New Media Companies Should Listen to their Evangelists/Apostles First

February 18th, 2009 · No Comments

 
Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Tags: Anderson Analytics · CGM · Conferences · Customer Satisfaction · Loyalty Marketing · Networking · SEO · SNS · Social networks · Text Analytics · Tom H. C. Anderson · WOM · Web/Screen-Scraping · facebook · web 3.0

We The People of FaceBook

February 18th, 2009 · 3 Comments

Encouraging and Respecting Users - Wouldn’t a Facebook United Nations Be a Good Idea?
 
Facebook posted new terms of use a couple of weeks ago. Since then they have received a lot of “feedback”, mainly negative I would assume, and have decided to revert to the old rules until the key issues can been resolved.
What I [...]

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Tags: Anderson Analytics · CGM · Customer Satisfaction · Networking · SNS · Social networks · Text Analytics · Web/Screen-Scraping · facebook · web 3.0