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When CMO’s Don’t Know What to Do, They Change Logos

February 20th, 2009 · 2 Comments

 
Are logo changes like that of Kraft a good ROI?
 

There was a lot of talk yesterday about the new Kraft Logo. I happened to mention it to John Ferris of Kern Design Group, the firm responsible for the Anderson Analytics logo. “In brief, it is pretty horrible” he said and directed me to UnderConsideration, an [...]

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Tags: Branding · CMO · Marketing · PR · Positioning