Eric Steinberg, SVP Research at CBS, and Tom H. C. Anderson discuss TV City.
Tom: Hi Eric, thanks for your participation in the Next Gen Market Research Group on LinkedIn, and thanks for agreeing to this interview. It’s always interesting for me to see how companies are challenging research as we know it.
Eric, can you briefly [...]
CBS’s Television City Redefines In-House/DIY Market Research
February 25th, 2009 · 2 Comments
Tags: Advertising · Anderson Analytics · Interview · Linkedin · Market Research · Methods · Qualitative · Surveys · Tom H. C. Anderson · innovation
