I was asked by Research World magazine again this year to look into the differences between senior level marketing executives and senior level market researchers from the annual study Anderson Analytics conducts with Marketing Executives Networking Group.
One big surprise, market researchers were less likely to view social networking (LinkedIn and Facebook etc.) as important! That’s [...]
Marketing Execs VS Market Research Execs
March 18th, 2009 · 5 Comments
Tags: Anderson Analytics · Linkedin · Market Research · Marketing · Off-Shoring · SNS · Social networks · Tom H. C. Anderson · facebook · global market research · web 3.0
