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Are Market Researchers Stereotyping, Discriminating?

March 21st, 2009 · 2 Comments

Is market segmentation really discrimination? That’s the debate on the Advertising Age website today. Apparently arising from an assignment to a group of college students. There are a couple lengthy discussions posted so far.
Anyway, I like to say that market researchers get paid to stereo type. If you want to take it one step further [...]

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Tags: Market Research · Marketing · Segmentation