Tom H. C. Anderson - Next Gen Market Research

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Prioritizing Market Research

March 25th, 2009 · No Comments

How do we as market researchers prioritize? Yesterday I was wondering what it would look like if research needs were plotted in a simple two axis matrix model by urgency and importance. This is probably a fairly accurate way in determining where we spend our time, on a matters urgency and its importance.

Currently I believe [...]

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