Tom H. C. Anderson - Next Gen Market Research

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research header image 6

Market Research in 3-D! - For Market Research, Social Networks Is to 2009 as what the Online Survey was in 1998

April 14th, 2009 · 2 Comments

In the future I predict Social Network  Applications/Widgets could require Market Researchers to create entirely new sampling methods; creating a “cubed” or “Three-Dimensional” Sampling Plans.
The other day I was conducting cluster analysis on some of the most interesting data I’ve ever seen in my market research career! Big statement I know, especially considering the thousands [...]

[Read more →]

Tags: Advertising · Anderson Analytics · Market Research · Methods · Networking · SNS · Segmentation · Social networks · Tom H. C. Anderson · facebook · innovation · web 3.0